15 August 2018 | Volume 7 Issue No:25   Facebook Twitter YouTube YouTube
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Mam | Marketing
BBDO India appoints Edward Gunn as head of planning Mumbai
BBDO India has appointed Edward Gunn as head of planning for its Mumbai office. Gunn moved to India in 2017 as director at DDB Mudra Group. Commenting on his new role Gunn said,"BBDO India becomes a natural fit for this.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
Dinesh Swamy joins iProspect India as NCD
iProspect India, the digital agency of Dentsu Aegis Network recently announced Dinesh Swamy as national creative director. In his new role he will be reporting to iProspect India CEO Rubeena Singh and will be based out of the Mumbai office of the company.
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Mam | Media And Advertising
Okinawa Autotech launches Facebook campaign #FreedomFromFuel
The astronomical rise in fuel-run vehicles in the country has resulted in a massive problem of air pollution in India. As the pollution levels shoot up in an unprecedented manner, Okinawa Autotech Private Ltd, one of India's fastest growing and most disruptive e-automobile manufacturer is striving to curb pollution with its power-packed electric two-wheelers.
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Mam | Media And Advertising
MRUC appoints Vikram Sakhuja as chairman of IRS tech committee
MRUC has appointed Madison Media Group CEO and OOH Vikram Sakhuja as chairman of the IRS Technical Committee (TechCom). Sakhuja will replace DDB Mudra Group executive director NP Sathyamurthy whose term comes to an end.
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Mam | Media And Advertising
Chlorophyll launches offerings to bridge brand creation and execution gap
End-to-end brand consultancy Chlorophyll has launched new offerings on Independence Day, as it enters its 20th year. Chlorophyll co-founder and MD Kiran Khalap said, "As we complete 19 successful years powered by relentless learning, I am delighted to present chlorophyll 3.0, which, with several significant additions to its offerings, will help clients bridge and 'Mind The Gap' between brand creation and execution."
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iWorld | OTT
What's New on HOOQ
iWorld | OTT
Laliga lands on facebook in indian subcontinent
Television | TV Channels
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company
MAM | Marketing
PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring
Television | TV Channels
Zoom Studios launches its second series, 'Ready 2 Mingle'  
Television | TV Channels
Travelxp announces five-part series '10 Days Cyprus'  
Regulators | MIB
Parliamentary IT report cites high charge by Antrix as hurdle to satellite connectivity
Television | TV Channels
Eros International profits up in first quarter
Regulators | MIB
MIB gives permission to four new channels
- Mira Rajput Gives Befitting Reply to Trolls Criticising her Acting Debut in TV Ad
- Samsung Mocks Apple Yet Again in Two New Ads For Galaxy Note 9

Source: News18

- Vivo asks if women feel safe in India in Independence Day campaign

Source: Live Mint

- HC castigates BBMP for ad policy and illegal structures

Source: The Hindu

- Why diversity in ad tech is so important right now

Source: Ad Ageindia

- Ad firms suffer as Google, Facebook dominate digital dollars: Report

Source: ET

- Fatima Sana Shaikh is the new ambassador of watch label, Fossil India

Source: India TV

- YouTube Removes 'The Nun' Ad After Jump-Scare Complaints
- 'Alpha,' 'The Meg' Top Studios' TV Ad Spending

Source: Variety

- Chicago remains top midterm media market for ad spending

Source: NBC News

- Democratic House candidate Kathy Manning airs TV ad saying she won't back Pelosi for speaker

Source: Washington Post

- Amazon Prime's one-day delivery claim misled consumers, advertising body says

Source: CNBC

- Why political advertising needs a code of conduct

Source: The Drum

- U.S. broadcasters in line for political ad windfall

Source: The Globe And Mail

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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