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| Television | TV Channels |
| Facebook aims to be first choice for movie marketing, fan engagement |
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Thursday morning Twitter was flooded with Karan Johar's teaser tweet on his upcoming film Takht. Film marketing has changed so much over the time that fans are going gaga over a film which will be released after two long years. Not only Twitter but also other social media giants like Facebook and Instagram are becoming highly relevant for Hindi film marketing.
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| Television | TV Channels |
| HUL top advertiser; Santoor enters top 5 in BARC week 31 |
The Broadcast Audience Research Council (BARC) India has released its data for last week's top advertisers and brands between 28 July to 3 August 2018, week 31. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals and their as insertions.
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| Mam | Media And Advertising |
| Lava releases new campaign created by Sohosquare |
Soho Square recently launched its new campaign for Lava International. A big step in this context was its novel initiative Design in India an inspiration from 'Make in India'.
Soho Square India chairman and chief creative officer Sumanto Chattopadhyay said, "I've been singing Sare Jahan se Achha since the day of the shoot.
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| Mam | Media And Advertising |
| Mars assigns global media planning & buying to MediaCom |
Confectionery and food business, Mars Inc, which is also one of the world's biggest advertisers, has appointed MediaCom to handle its media planning and buying duties across most of the company's portfolio.
The full assignment will go into effect on 1 January 2019 and the transition period will run from August until December 2018.
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| Mam | Media And Advertising |
| Sumit Negi joins Dentsu Impact as ECD |
Dentsu Impact, the creative agency of Dentsu Aegis Network, has further strengthened their creative function with the appointment of Sumit Negi as an executive creative director. In his new role, he will operate out of the Gurgaon office and will report into Anupama Ramaswamy, the national creative director.
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