10 August 2018 | Volume 7 Issue No:22   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
Television | TV Channels
Facebook aims to be first choice for movie marketing, fan engagement
Thursday morning Twitter was flooded with Karan Johar's teaser tweet on his upcoming film Takht. Film marketing has changed so much over the time that fans are going gaga over a film which will be released after two long years. Not only Twitter but also other social media giants like Facebook and Instagram are becoming highly relevant for Hindi film marketing.
continue reading...
Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Television | TV Channels
HUL top advertiser; Santoor enters top 5 in BARC week 31
The Broadcast Audience Research Council (BARC) India has released its data for last week's top advertisers and brands between 28 July to 3 August 2018, week 31. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals and their as insertions.
continue reading...
Mam | Media And Advertising
Lava releases new campaign created by Sohosquare
Soho Square recently launched its new campaign for Lava International. A big step in this context was its novel initiative Design in India an inspiration from 'Make in India'. Soho Square India chairman and chief creative officer Sumanto Chattopadhyay said, "I've been singing Sare Jahan se Achha since the day of the shoot.
continue reading...
Mam | Media And Advertising
Mars assigns global media planning & buying to MediaCom
Confectionery and food business, Mars Inc, which is also one of the world's biggest advertisers, has appointed MediaCom to handle its media planning and buying duties across most of the company's portfolio. The full assignment will go into effect on 1 January 2019 and the transition period will run from August until December 2018.
continue reading...
Mam | Media And Advertising
Sumit Negi joins Dentsu Impact as ECD
Dentsu Impact, the creative agency of Dentsu Aegis Network, has further strengthened their creative function with the appointment of Sumit Negi as an executive creative director. In his new role, he will operate out of the Gurgaon office and will report into Anupama Ramaswamy, the national creative director.
continue reading...
Mam | Media And Advertising
Publicis appoints Sirish Suveer as VP for India biz
Publicis India has appointed Sirish Suveer as vice president. To be based out of Mumbai, Suveer will manage the business and growth for multiple brands at the agency. He will report to Publicis Ambience COO Paritosh Srivastava.
continue reading...
Mam | Media And Advertising
Ranbir Kapoor becomes a salesman to promote new Renault KWID
The Renault KWID has been a true game-changer. In just three years, the car has sold over 2.5 lakh units. Now, Renault has launched the new feature-loaded KWID that comes with reverse parking camera, rear armrest and rear 12 V socket.
continue reading...
Television | TV Channels
Adithya TV, DD Bihar new entrants in Tamil, Bhojpuri markets in week 31
Regulators | TRAI
Being pro-consumer does not mean one is anti-industry: TRAI chairman RS Sharma
DTH | DTH Services
DishTV launches Skill for Amazon Alexa in India  
Television | TV Channels
Siti Networks operating EBITDA up by 146% at Rs. 549 million  
Regulators | TRAI
RS Sharma re-appointed TRAI chairman till Sept 2020
Television | TV Channels
NDTV reports operating profit after curbing op costs in Q1
Television | TV Channels
Star Sports to broadcast Hero Caribbean Premier League
- Dentsu Impact Appoints Sumit Negi as Executive Creative Director
- Britannia to Spend Rs 50-60 Crore on Ad Campaign to Celebrate Centenary

Source: Ad Ageindia

- UFO Moviez net profit falls by 50.7% to Rs 7 crore
- Announcing #NAMAprivacy on India's Data Protection Law; Delhi & Bangalore #ad

Source: Medianama

- Ad laws: Karnataka High Court pulls up state for not acting against lax top officers

Source: TOI

- Australian inquiry hears top pension fund defend ad spend, NAB apology

Source: Reuters

- Social Media Campaign to Dub Malgudi Days in Kannada, But Industry Divided

Source: News18

- Yoga pause? Ramdev's Patanjali is caught in 6 body locks

Source: ET

- Dispatches From The Ad Fraud Battlefield
- Why Blockchain Can And Should Be Developed For Digital Advertising

Source: Forbes

- Junk food advertising ban could cost TfL EURO 13m a year
- Cautionary Duracell ad highlights risk of running out of juice

Source: The Drum

- Univision Q2 Revenue Slides On Advertising Shortfall

Source: Deadline

- Viacom 3Q Profit Tumbles on Advertising Declines, International Markets

Source: Variety

- comScore Adds Data from Inscape to Gauge Ad Impact

Source: B&C

- Putnam ad exaggerates DeSantis votes on Social Security, Medicare

Source: Politi Fact

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. � 2001-2018. All Rights Reserved.
*If you are not able to see the mailer, please click here