27 April 2018 | Volume 6 Issue No:47   Facebook Twitter YouTube YouTube
 
 
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MAM | Media And Advertising
Publicis India appoints Russell John as VP for strategy
Publicis India has announced the appointment of Russell John as vice president for strategy. John will be based out of Mumbai and will play a key role in shaping ideas and insights and nurturing growth for a number of brands for the agency. He will report to Sudeep Gohil, CSO and managing partner at Publicis India.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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MAM | Media And Advertising
Parle launches campaign for new Milano range
India's leading biscuits and confectionery manufacturer, Parle Products, which unveiled its premium division 'Platina' a year ago, has now taken a step further to strengthen the range's position in the market.
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MAM | Media And Advertising
Kingfisher introduces Indian Prank League this IPL
Alcobev brand, Kingfisher, has introduced the 'Indian Prank League' as part of its IPL campaign "Divided by teams, united by Kingfisher". The Indian Pranks League celebrates the teams and their spirit of the good times with a series of video commercials featuring players from Sunrisers Hyderabad, Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, Kings XI Punjab and Royal Challengers Bangalore, who are seen pulling pranks off at their team mates.
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MAM | Media And Advertising
Happy mcgarrybowen creates film for Jabong's Showstopper Festival
Online fashion destination, Jabong, will launch a four-day shopping extravaganza, the Showstopper Festival, between 27-30 April. Targeted to fashion aficionados, the festival will showcase an exquisite collection from renowned international, luxury, designer, beauty, accessory and athleisure brands.
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Television | TV Channels
BARC week 16: India TV climbs to top position in urban market
 
Television | TV Channels
Zee Anmol leads GEC (U+R) in BARC week 16
 
 
Television | TV Channels
Striking the right cord, 'The Reunion' trailer grabs 1.7 million Youtube and 1.2 million Facebook views
 
Television | TV Channels
Biggest ever start to IPL, record numbers across screens
 
 
DTH | DTH Operator
Netflix deal will help in customer retention, revenue enhancement: Tata Sky's Harit Nagpal
 
iWorld | OTT
Netflix hires Shrishti Behl to build original Indian slate
 
Television | TV Channels
NBA, Perform announce multi-year digital media deal
 
   
- Facebook will bring in new ad transparency measures, CTO says
- Anger as Fiji tourism ad swaps 'church' for 'toilet'
  Source: BS
   
- China hails move to appoint Aamir Khan as brand Ambassador to promote trade
- Google and other digital service providers generate over Rs 560 cr in equalisation levy

Source: ET

   
- Amazon's advertising play pays off with $2 billion quarter

Source: Ad Age India

   
- Facebook Earnings: Increase in ad transparency; revenues up 49%; dip in ARPU & more

Source: Medianama

   
- Koch Network Has an Unlikely Spokesman in New Ad: Chuck Schumer

Source: BQ

   
- China's Baidu tops profit estimates on advertising growth, shares jump

Source: Reuters

   
- IPG Mediabrands India names Vaishali Verma CEO of Initiative

Source: ET Brand Equity

   
- Facebook will clearly label political advertising in Britain, says CTO

Source: Times Now

   
 
- Discovery Ad Sales Veteran Ben Price Will Leave Company After Upfront

Source: Variety

   
- Appodeal raises $8 million for transparent mobile ad monetization

Source: VB

   
- Facebook runs ad campaign that sort of says sorry for data misuse scandal

Source: CNBC

   
- Nestle withdraws 'degrading' wife-hunt ad campaign in Morocco

Source: BBC

   
- Ad fraud detection 'does nothing': A Digiday+ Slack town hall with ad fraud expert Augustine Fou

Source: Digiday

   
- This Little Boy's Response To A Target Ad Shows The Power Of Representation

Source: Huffington Post

   
- Chris King launches new digital ad focusing on Democratic debate

Source: Orlando Sentinel

   
- Daily briefing: Facebook ad boom, Deutsche retreat, in-car delivery

Source: FT

   
- Koch Network Has an Unlikely Spokesman in New Ad: Chuck Schumer

Source: Bloomberg

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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