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MAM | Marketing |
Mirza and the art of brand endorsement |
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There was a time when she was the darling of the nation's advertisers and of course ad agencies. The creative directors and TVC makers hoicked Indian tennis great Sania Mirza into as many commercials as they could and made her face for Cadbury Bornvita, TVS Scooty, Sprite, Volini, Air India, Tata Tea, Hathway Cable, Emami, Adidas among other popular brands.
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MAM | Marketing |
Micro Cotton appoints Happy mcgarrybowen to redesign India identity |
Micro Cotton, a luxury brand of premium bed and bath linen, has partnered with Dentsu Aegis Network's Happy mcgarrybowen to reposition itself with a brand new identity as it expands its footprint in India.
Manufactured by Sharadha Terry Products and Kadri Wovens, Micro Cotton currently has a strong presence in over 30 countries worldwide including the US.
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MAM | Marketing |
HIT wants you to kill mosquitoes on World Malaria Day |
HIT is a well-known household insecticide brand in India.
This World Malaria Day, Kala HIT has come up with a quirky stand-up comedy video, featuring India's well-known comedy artist Suresh Menon, on various ways through which people kill time on social media. The video is titled 'Social Media Pe Machchar Marne Waale'.
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MAM | Media And Advertising |
Aristocrat creates new TVC with Rohit Sharma |
Aristocrat, from the house of VIP Industries, has released its TVC in the 'Unpack Your Dreams' campaign.
The TVC starring Indian ace cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams, while Aristocrat helps safeguard them.
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