26 April 2018 | Volume 6 Issue No:46   Facebook Twitter YouTube YouTube
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MAM | Marketing
Mirza and the art of brand endorsement
There was a time when she was the darling of the nation's advertisers and of course ad agencies. The creative directors and TVC makers hoicked Indian tennis great Sania Mirza into as many commercials as they could and made her face for Cadbury Bornvita, TVS Scooty, Sprite, Volini, Air India, Tata Tea, Hathway Cable, Emami, Adidas among other popular brands.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Publicis announces leadership team to for India, Sri Lanka
Publicis Groupe APAC CEO Loris Nold has announced the appointment of a Groupe leadership team to strengthen and accelerate Publicis's capabilities at a national level across India and Sri Lanka.
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MAM | Marketing
Micro Cotton appoints Happy mcgarrybowen to redesign India identity
Micro Cotton, a luxury brand of premium bed and bath linen, has partnered with Dentsu Aegis Network's Happy mcgarrybowen to reposition itself with a brand new identity as it expands its footprint in India. Manufactured by Sharadha Terry Products and Kadri Wovens, Micro Cotton currently has a strong presence in over 30 countries worldwide including the US.
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MAM | Marketing
HIT wants you to kill mosquitoes on World Malaria Day
HIT is a well-known household insecticide brand in India. This World Malaria Day, Kala HIT has come up with a quirky stand-up comedy video, featuring India's well-known comedy artist Suresh Menon, on various ways through which people kill time on social media. The video is titled 'Social Media Pe Machchar Marne Waale'.
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MAM | Media And Advertising
Aristocrat creates new TVC with Rohit Sharma
Aristocrat, from the house of VIP Industries, has released its TVC in the 'Unpack Your Dreams' campaign. The TVC starring Indian ace cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams, while Aristocrat helps safeguard them.
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iWorld | OTT
BBC Studios, HOOQ India sign content deal for three British dramas
Television | TV Channels
WION focuses on HSM, starts Hindi audio feed
Television | TV Channels
DSPORT to telecast Badminton Asia Championships 2018
Television | TV Channels
Discovery boss JB Perrette proud of Jeet bet
iWorld | OTT
Eros Now to premiere direct-to-digital film 'Meri Nimmo'
Television | TV Channels
BARC to measure OOH TV viewership
- Dear users, you can't opt out of ads if on Facebook but can control them
- Publicis Groupe APAC has a new Groupe Leadership Team

Source: ET Brand Equity

- Bisleri to Pump in Rs 50-60 crore on Fonzo Ad Campaign During IPL

Source: Ad Age India

- Google parent Alphabet's profit leaps on ad growth

Source: Live Mint

- Becoming Blockchain-friendly: Consilience 2018 - #Ad

Source: Medianama

- Viacom forecasts growth rebound in U.S. ad sales, affiliate revenue
  Source: Reuters
- Airtel Profits Down By 77%; Jio Files Case Against Airtel's IPL Ad!

Source: Trak

- VIP to invest Rs 80 cr on advertisements and promotions this year

Source: ET Retail

- Shooter Gauri Sheoran to be Haryana's MR campaign ambassador

Source: TOI

- How Xbox translated Fifa controller inputs into a newspaper match report ad
- UK ad spend reaches record £22.2bn in 2017

Source: The Drum

- A+E Networks Goes With WideOrbit's Ad Sales Platform
- Pop Tells Ad Buyers More About Its Grown-Up Audience

Source: Broadcasting Cable

- Facebook Shares Rise On Strong Advertising, User Growth Despite Recent Data Crisis

Source: Forbes

- Sierra Club launches television ad calling on Trump to fire Scott Pruitt

Source: Washington Times

- Facebook made an ad about how bad Facebook has become

Source: The Verge

- Heitkamp ad campaign starts with spot featuring siblings

Source: Seattle Times

- Vulnerable Montana Democrat Jon Tester gets ad support from bankers

Source: Washington Examiner

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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