25 April 2018 | Volume 6 Issue No:45   Facebook Twitter YouTube YouTube
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MAM | Marketing
Mamaearth targets word of mouth through moms for marketing
When 26-year-old Ghazal Alagh was to deliver her first child, she learnt that there was no cure to her morning sickness other than to pop pills. Soon after delivering her baby, Ghazal and her husband realised that the market was full of toxic products for babies and new mothers.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Kalyan Jewellers signs Katrina Kaif as brand ambassador
Kalyan Jewellers has announced the appointment of Bollywood actor Katrina Kaif as its global brand ambassador. The actor will be the face of Kalyan's existing and soon-to-launch product portfolios.
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MAM | Media And Advertising
RoohAfza targets millennials in latest campaign
RoohAfza, a refreshment beverage for over 100 years, has been India's favourite drink for generations. This summer, the brand launched its new TVC campaign called #GhulkeJiyo, celebrating India's unity in diversity.
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MAM | Media And Advertising
7UP launches limited edition throwback bottles
Remember those good old days when rock-and-roll ruled the charts? When rotary phones were a fixture in every home? #Throwback is not just a hashtag but a reminder of the past; of times when cool had a different definition; when creative expression, retro designs, 'flower power' ruled the roost, and when Fido Dido was the man of the moment.
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Satellites | Satellite Launches
ISRO's Gsat-11 sent back from space centre ahead of May-end launch
Television | TV Channels
Shemaroo Entertainment announces two new appointments
Television | TV Channels
This May, Go Limitless as Zee Studio brings the biggest Hollywood blockbusters to your screens!
Television | TV Channels
News18.com Brings Ashish Naik OnBoard As The National Sales Head
Television | TV Channels
Film business boosts TV18 revenue
DTH | DTH Operator
Tata Sky brings Netflix content for customers
Television | TV Channels
Kalanithi Maran, Sun TV: the evolution
- Reliance Jio files contempt plea in court against Airtel over IPL ad
- You can't opt out of ads on Facebook but can control them

Source: ET

- Diet Coke sizzles despite Super Bowl ad fizzle
- Spotify bolsters free music model as audio ad wars heat up

Source: Ad Age India

- Google parent Alphabet's profit leaps on ad growth

Source: Live Mint

- How to make Varun Dhawan a star: Anatomy of a Bollywood ad campaign

Source: Dailyo

- An ad agency is trying to urge brands to dive head first into cultural hot-button issues

Source: BI

- Facebook removes accounts advertising stolen identities

Source: FE

- Katrina Kaif roped in by Kalyan Jewellers as the brand's global ambassador

Source: ET Brand Equity

- Sanju not an ad film on Sanjay Dutt: Rajkumar Hirani

Source: Indian Express

- ASA slaps watershed on GoCompare's 'Monster Bill' amid fears ad inspires kids to swallow coins
- Mobile accounts for almost half of all digital ad spend, says IAB UK

Source: The Drum

- Twitter is expected to show another profitable quarter thanks to increasing ad sales

Source: CNBC

- 'Deadpool 2' Tops Studios' TV Ad Spending

Source: Variety

- Sony Crackle GM Says Its Ad Cuts Have TV Networks "Suddenly Following

Source: Deadline

- Ad accuses Rand Paul of supporting terrorists, not Kentuckians

Source: The Hill

- Advertising watchdog lashes The Gadget Shop over misleading e-mail

Source: Times Live

- Sun Sentinel names Scott Tyner as advertising vice president

Source: Sun Sentinel

- Viacom, Comcast sign advanced advertising pact

Source: Fierce Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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