23 April 2018 | Volume 6 Issue No:43   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
MAM | Marketing
New Era up for hard graft in India
Caps! They are functional and shield you from the heat on sunny days. But that's not what caps are all for anymore. They seem to have become a part of the culture where they are worn more as a fashion accessory rather than for their functionality.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Swiggy smashes creative sixer this IPL season
Food ordering and delivery platform Swiggy has launched six relatable and witty television commercials this IPL season to celebrate two of India's biggest passions - cricket and food. The multi-lingual campaign is conceptualised by Lowe Lintas, Bengaluru. Swiggy roped in seasoned cricket commentator Harsha Bhogle and former cricketer and commentator Aakash Chopra to lend their voices to the TVCs.
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MAM | Marketing
DDB Mudra Group creates a new rally cry for team KKR
The Kolkata Knight Riders (KKR) is a franchise cricket team representing the city of Kolkata (West Bengal) in the Indian Premier League (IPL). The team, defined by its 'Korbo, lorbo, jeetbo' (Play, Fight, Win) spirit has won the championship trophy twice.
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MAM | Marketing
Black & White launches first India TVC
Black & White Gettogethers from Diageo India has launched its first-ever India-specific TVC conceptualised by J Walter Thompson Bangalore and inspired by the brand message, "Made of Sharing". It is a commercial that exhorts us to go out there and share moments and experiences with strangers.
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iWorld | OTT
Amazon Prime Video UK adds US Open
Television | TV Channels
Zee Anmol leads Hindi GEC (U+R) in BARC week 15
Television | Production House
Rahul Sarangi - Greymatter Entertainment @ Mip Formats
Television | TV Channels
Music Icon Sonu Nigam appoints ITW Playworx as his agency
Television | TV Channels
PromaxBDA & India Radio Forum Onboard Moe's Art As 'Communication Partner'
iWorld | OTT
Vice Media starts Indian journey promising edgy content
Regulators | TRAI
TRAI extends submission date for consultation on landing page norms
Television | TV Channels
The art of storytelling hasn't ever changed: Oggy creator Marc du Pontavice
- Nestle India rating 'Buy': IIFL says volume growth makes a return

Source: FE

- Twitter bans Russia-based Kaspersky Lab from buying ads

Source: ET Cio

- Theatre audience roars in laughter as ad makes CM Palaniswami a God

Source: India Today

- Office should be an extension of home, says ad guru Padamsee

Source: Hindustan Times

- 'Preserving cultural heritage is the primary aim of the project'

Source: New Indian Express

- There could be big consequences for Google if YouTube can't get its act together for advertisers

Source: BI

- Authority finalises new rates for advertising

Source: Nyoooz

- Prominent Exit From Ad Industry Sets Off Questions About Future

Source: NY Times

- Martin Lewis sues Facebook over fake ads with his name

Source: The Guardian

- The New York Times Appoints WeThinkMedia As Its Aussie Advertising Rep

Source: B&T

- PlayStation once again dominates gaming industry's most-seen TV ads

Source: VB

- Air NZ ad takes cheeky dig at Aussie competitors after being named most trusted brand

Source: TVNZ

- YouTube ran ads from hundreds of brands on extremist channels

Source: ABC

- Dick Smith smith creates own newspaper ad 'overpopulation will destroy Australia'

Source: Mumbrella

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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