20 April 2018 | Volume 6 Issue No:42   Facebook Twitter YouTube YouTube
 
 
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visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
IAA unveils new identity on 80th anniversary
The International Advertising Association (IAA) has unveiled its new identity and mission, symbolised by the introduction of a new logo that signifies its transformation and culture of thought leadership built over the association's 80-year history.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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MAM | Media And Advertising
Honda launches new campaign for Activa 5G
Honda Motorcycle and Scooter has introduced a 360 degree ad campaign for the iconic Activa 5G. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC is now on air across all popular channels.
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MAM | Marketing
Bisleri launches new ad for Bisleri Fonzo
Bisleri International recently announced the launch of its new brand Bisleri Fonzo, a mango aerated drink. The launch is supported by an integrated marketing campaign #MMMbhiAAHbhi which conveys the sensorial experience of the product - the delectable taste of the juice and the refreshment of the fizz.
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MAM | Media And Advertising
Centuary Mattresses gets Sania Mirza as brand ambassador
Centuary Mattresses has appointed Indian tennis player Sania Mirza as its brand ambassador. This move also makes the company an early mover amongst the Indian mattress companies to have an association with a celebrity brand ambassador.
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Television | TV Channels
Sony Yay banks on originals with a slew of fresh content
 
Television | TV Channels
Zee Anmol leads Hindi GEC (U+R) in BARC week 15
 
 
Television | TV Channels
CNBC Bajar honours reality maestros from Gujarat at 'CNBC Bajar Real Estate Awards 2018'
 
Television | TV Channels
Music Icon Sonu Nigam appoints ITW Playworx as his agency
 
Television | TV Channels
PromaxBDA & India Radio Forum Onboard Moe's Art As 'Communication Partner'
 
 
Regulators | TRAI
TRAI assures TDSAT on withdrawal of landing page order
 
Television | TV Channels
Republic TV continues to lead as English news genre ratings drop
 
iWorld | OTT
TVF ropes in Vivek Saxena as north head for brand partnerships
 
   
- Deepening price war weighs on P&G and puts ad budget under pressure
- Amazon spills a secret. Plus, how much might ad-free Facebook cost?

Source: Ad Age India

   
- Advertising group Publicis beats sales forecasts with U.S. rebound
- Swiggy's latest ad campaign celebrates two of India's biggest passions- cricket and food

Source: ET Brand Equity

   
- Chrome webstore removes fake adblockers after researchers points them out

Source: Medianama

   
- Big B, face of 'Beti Bachao' ad, says it's 'terrible' to talk about Kathua

Source: BS

   
- Patanjali's Green Flush ad misleading and disparaging, Reckitt Benckiser tells Delhi HC

Source: Live Mint

   
- OnePlus 6 launch: Now company wants user suggestions for video ad

Source: Indian Express

   
- Centuary Mattresses appoints Sania Mirza as brand ambassador

Source: The Hindu Business Line

   
 
- NBCU Joins 'OpenAP' TV Ad Consortium, Licenses Data Assets

Source: WSJ

   
- Koch network targets Tester with new six-figure ad buy

Source: The Hill

   
- IBM and Salon Media harness blockchain to combat ad fraud

Source: The Drum

   
- Billionaires' dollars fund big ad buy for Antonio Villaraigosa

Source: SF Chronicle

   
- Ad tech firms are quitting Europe, blaming the GDPR

Source: Digiday

   
- Young Kim Launches First TV Ad in California's 39th District

Source: Roll Call

   
- NBCU joins Fox, Turner and Viacom in OpenAP advertising group

Source:Fierce Cable

   
- Junk food TV advertising likely highest when kids are watching, study says

Source: ABC News

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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