19 April 2018 | Volume 6 Issue No:41   Facebook Twitter YouTube YouTube
 
 
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iWorld | Social Media
Facebook's Q1 ad spend on 4C grows by 62%
Marketing technology company 4C, in its latest report, reveals that spend across major social and mobile platforms in the first quarter of 2018 increased significantly year-on-year (YoY) with the greatest revenue growth on 4C witnessed by Snapchat (234 per cent) and Instagram (136 per cent).
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
MAM | Media And Advertising
BlueStar promotes new cooler range
Air conditioner manufacturer, Blue Star, recently entered the air cooler market with its own brand: Windus. Blue Star in association with its advertising partner FCB Interface, has created an ad film that communicates the product's benefit in a truly interesting manner.
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MAM | Marketing
Forca launches new campaign with Tiger Shroff
Lifestyle has launched a powerful digital first campaign for its denim-wear brand Forca starring Tiger Shroff. Capturing Shroff in action, performing stellar stunts, the film dramatically frames his high-action acrobatic jumps, backflips, kicks and many such moves that highlight the stretch of Forca Flex denims perfectly.
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MAM | Marketing
Ola honours 'hero' drivers in latest campaign
In a bid to celebrate outstanding driver partners, ride hailing company Ola has launched a special series to capture and share true stories of customer service and bravery. Being shot and produced under Ola's pan-India initiative 'Heroes of Ola', each capsule will take viewers through inspiring accounts of driver partners who have gone above and beyond their call of duty.
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Television | TV Channels
Star's BCCI rights bid not as astronomical as we all think
 
DTH | DTH Operator
Dish TV adds 30 new Tamil channels
 
 
MAM | Marketing
Ola honours 'hero' drivers in latest campaign
 
Television | TV Channels
Travelxp launches new shows Thali-The Great Indian Meal, and City Breaks' Uzbekistan series in 3 Indian, 7 global languages
 
 
Television | TV Channels
Law commission calls for BCCI to be classified as 'national sports federation'
 
Television | TV Channels
Songdew TV launches to promote independent music
 
iWorld | OTT
ALTBalaji's Sethi reaffirms faith in originals
 
   
- ASCI calls out Byju's, Voot and Mobikwik for misleading ads

Source: Medianama

   
- OnePlus is asking users for suggestions on the OnePlus 6 video ad

Source: Indian Express

   
- How Facebook is set to overhaul a flawed structure in India

Source: ET

   
- Bisleri's Fonzo promises to be 'Mmmazedaar and Aahsome' in its new ad campaign

Source: ET Brand Equity

   
- Time Warner CEO says merger with AT&T needed to compete with internet titans

Source: BS

   
- Selfie commerce: Snapchat adds shopping to its augmented reality ads

Source: Ad Age India

   
- Indian Adverts Are Failing in Their Quest to Make Feminism 'Feel Good'

Source: The Wire

   
- The Terminator's Ad Campaign Is Hammering U.K. Lender CYBG

Source: BQ

   
- Junk food TV advertisements more frequent during kids's peak viewing times

Source: TOI

   
 
- Coca-Cola Hails a Ride as Madison Avenue Works to Crack In-Car Advertising
- 'Rampage' Tops Studios' TV Ad Spending

Source: Variety

   
- Snapchat now lets advertisers sell products directly through Lenses

Source: TC

   
- Manchin jabs challenger with ad highlighting mine explosion

Source: The Hill

   
- Martin Sorrell was an ad industry giant, but the business model he pioneered is outdated

Source: CNBC

   
- For the GDPR-curious: WTF is non-personal ad data?

Source: Digiday

   
- Facebook is testing a new playable ad format for trying games, no installation required

Source: VB

   
- HbbTV interactive advertising debuts in Hungary

Source: Broadband TV News

   
- AANA To Introduce Advertising Sentiment Index

Source: B&T

   
- Former Channel4 Boss David Abraham Launches Production & Advertising Company Wonderhood Studios

Source: Deadline

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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