17 April 2018 | Volume 6 Issue No:39   Facebook Twitter YouTube YouTube
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MAM | Marketing
Reckitt Benckiser again top television advertiser
Indian FMCG and consumer health products company Reckitt Benckiser (India) Ltd (RBIL) has once again climbed the almost sole andperpetual bastion of Indian FMCG company Hindustan Unilever Ltd (HUL).
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
ASCI part of AYUSH committee to control misleading ads
In a pre-emptive step, the Ayurveda, yoga and naturopathy, Unani, siddha and homoeopathy (AYUSH) ministry has constituted a committee to control misleading advertisements and exaggerated claims of AYUSH drugs.
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MAM | Media And Advertising
Dentsu Impact expands its footprint to Bangalore
Dentsu Impact, the creative agency from Dentsu Aegis Network (DAN) headquartered in Gurgaon, has expanded its footprint to Bangalore. The agency has set up a team of business, creative and strategy leads to run its operations in the city.
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MAM | Media And Advertising
HIL launches first ever TVC with Chennai Super Kings
Building material company, HIL Ltd, has launched its first-ever television commercial. This campaign introduces the new positioning for HIL, 'Together, we Build' which highlights the presence of the company in various building materials with its brands Birla Aerocon and Charminar with products for roofing, pipes and fittings, smartputty, panel and blocks.
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iWorld | OTT
CDN players work for efficient content delivery experience
Regulators | TDSAT
Prasar Bharati's policy on DD Free Dish to be out soon
iWorld | OTT
LaLiga weekend brings new record for Barcelona and mixed feelings for Torres and Isco
iWorld | OTT
The Quint India Selects Brightcove For Its Digital-First News Platform
Regulators | TRAI
TRAI begins discussion on uplinking, downlinkinga guidelines
MAM | Marketing
ASCI part of AYUSH committee to control misleading ads
iWorld | Broadband
Jio shifts focus to wired broadband
- WPP hunt for Martin Sorrell successor heralds ad empire's strategy shift
- Google unveils vetting process for drug rehab ads

Source: ET

- Volkswagen to launch global creative agency review
- Nestle Munch Launches New Spot with Priya Prakash Varrier

Source: Ad Age India

- Amazon, Google in Rs60 crore ad blitz to promote smart speakers

Source: Live Mint

- Airtel to update disclaimer for its latest ad that promised 'free streaming' of IPL matches

Source: Hindustan Times

- Majority of divisive Facebook ads bought by 'suspicious groups': study

Source: Reuters

- CEO Martin Sorrell's abdication leaves world's biggest advertising firm WPP at crossroads

Source: New Indian Express

- Vakrangee makes BBDO India its lead communications partner

Source: ET Brand Equity

- Why the advertising and media industry might be heading for its Lehman moment
- No, advertising spend is not moving online - here's why

Source: The Drum

- WPP: breaking up world's top advertising group could net EURO 22bn

Source: The Guardian

- Children Are Being Fed Unhealthy Amount Of Junk Food Advertising

Source: B&T

- Ad giant WPP faces uncertain future without Martin Sorrell

Source: NY Post

- New web ad puts focus on guns in Florida governor's race

Source: NBC News

- WPP CEO Departure May Herald Empire Breakup, Strategy Shift

Source: Bloomberg

- How advertisers target you on Facebook

Source: Yahoo

- Airline suspends "nut rage" sister over ad meeting tantrum

Source: CBS News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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