16 April 2018 | Volume 6 Issue No:38   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Sorrell, people and Sorrell speak
For many advertising and brand executives - especially the senior ones in India - Sir Martin Sorrell was a pretty familiar face. Sorrell probably visited India more than any other international advertising industry executive did.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Pepperfry bets big on digital
Eight years ago, the concept of buying home furniture online seemed nothing more than an impossible task and worth a laugh or two. But today, things have changed drastically and buying furniture online seems so much more convenient and time saving than making rounds of multiple stores and choosing from the limited options each of them have.
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MAM | Media And Advertising
Haier says to turn things straight in latest campaign
Home appliances and consumer electronics brand, Haier, has launched a new TV commercial featuring its revolutionary range of Bottom Mounted Refrigerators (BMRs). Conceptualised around the theme of 'India, Ab Seedhe Ki Aadat Daal Lo', the TVC brings alive the differentiated proposition of Haier's BMR technology in a creative way with a vision to resonate with the masses.
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MAM | Media And Advertising
Tasty Treat's new campaign celebrates India's love for snacking
Tasty Treat, the ready-to-eat snacking brand from Future Consumer Ltd, has launched a new brand film. The campaign is a montage of our current lives; where sweet, spicy, crunchy and masaaledar snacks constantly add fresh flavours across age, gender and time.
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Television | TV Channels
BARC begins new subscription service PreView
Television | TV Channels
Star Plus, Sujoy Ghosh join hands for mini series
iWorld | Social Media
Reliance Industries Limited announces strategic investment in Embibe to from India's largest Artificial Intelligence (AI) based education platform
Television | TV Channels
iWorld | Telecom
Airtel makes it easier for customers to upgrade to a 4G smartphone
Technology | Software
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show
Television | TV Channels
History TV18 focuses on relatable local content
Regulators | I&B Ministry
MIB proposes installation of chip in DTH boxes: Report
iWorld | Telecom
Delhi HC directs Airtel to modify IPL ads
- Martin Sorrell leaves WPP amidst allegations of misconduct

Source: ET

- Facebook fuels broad privacy debate by tracking non-users

Source: Live Mint

- Airtel assures HC to make changes to disclaimer of latest ad campaign

Source: BGR

- Your TV set-top box could soon come with a chip as government wants to know what you watch on TV

Source: Times Now News

- WPP CEO Martin Sorrell calls it quits after 33-year in top advertising game

Source: BS

- Indian Express Group launches ieBangla.com

Source: FE

- Love Island and other shows 'encourage teenagers to smoke'

Source: The Guardian

- WPP CEO Martin Sorrell Resigns From Ad Empire Amid Allegations of Misconduct

Source: Fortune

- Amazon reveals first Australian ad campaign

Source: Ad News

- John McGee: Low-sugar ad rush as tax strikes soft drinks firms

Source: Independent

- Would you pay for an ad-free Facebook?

Source: SMH

- Lumo appoints We Think Media as exclusive Australian advertising representative

Source: Mumbrella

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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