25 September 2017 | Volume 66 Issue No:97   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Guest Column: Invest NOW in Indian TV industry
As per PWC 20th Annual Global CEO survey, top 5 concerns for entertainment and Media CEOs worldwide are : Changing consumer behaviour, availability of key skills, volatile energy costs, uncertain economic growth and speed of technological change.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
 Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
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MAM | Marketing
Kyoorius Designyatra's 'Optimism' to be in Goa for its 12th edition
The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: "Optimism." The event will be held at the Grand Hyatt Hotel, over a period of three days - 12 October to 14 October, 2017.
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MAM | Media And Advertising
Priti Murthy joins OMD India as CEO
Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy as of CEO. In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and securing new business and growth.
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MAM | Marketing
Gionee's #GoForGold campaign for partners
Smartphone major Gionee India known to acquaint prominent campaigns from time to time to enhance its engagement with partners has announced exciting rewards and offers for Gionee Sales Champions (GSC), retailers and partners as part of its country-wide campaign '#GoForGold'.
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Television | TV Channels
Nine Doordarshan 'kendras' fail to utilise budget for Kisan channel
 
iWorld | VOD
Niche regional OTT player Hoichoi offers Bengali content on iOS, Android and Chromecast
 
 
Television | TV Channels
Colors reinvents prime-time with 'Tu Aashiquii', 'Ishq Mein Marjawan''s unconventional storytelling
 
 
Regulators | TRAI
Sunil Kumar Gupta promoted as secretary, TRAI
 
Television | TV Channels
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets
 
Television | TV Channels
English News ratings' slide continues although Republic TV viewership improves slightly
 
Television | TV Channels
Sports: Star India channels pocket four out of top five slots
 
 
- Salman Khan Turns Salesman to Sell New Range of Dixcy Scott
- Hoichoi: An Experiment to Watch in the Regional OTT Space
Source: Ad Age India
   
- Internet giants, once above the fray, on the defensive in Washington
Source: ET
   
- Australian Hindus stage protest against meat advertisement featuring Lord Ganesha
Source: BS
   
- Salman Rushdie's years as an ad man
Source: Live Mint
   
- Doctors Affiliated To RSS Now Boycotting Pharma Company Behind Sunny Leone Navratri Condom Ad
Source: India Times
   
- Startup Street: Mixed Reality Finds Backers In Chris Gayle And Leonardo DiCaprio
Source: Bloomberg Quint
   
- HC to Andhra Pradesh: Fix cop seniority list in 6 months
Source: TOI
   
 
- Movie's Ads Protest Rules Restricting Gay Men From Donating Blood
- Industry Under Pressure Gathers for Ad Week and a Deadline for Google

Source: NY Times

   
- Dark Posts And Facebook's Deals With The Devil

Source: Forbes

   
- Madison Avenue Tries to Latch to CBS' 'Star Trek' Before It Streams

Source: Variety

   
- The real lesson of Facebook's Russian ads is scarier than we realize - and we're still blind to it

Source: BI

   
- UK group MirriAd to enjoy first fruits of video ad deal

Source: FT

   
- How do we define 'political' TV advertising?

Source: Mumbrella

   
     
Movies | Hindi
Lucknow Central...Script of convenience
Lucknow Central has its inspiration from some foreign films. The titles acknowledge that it was inspired by Healing Hearts -the story is of a band promoted by a jail superintendent at a Lucknow jail with inmates.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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