22 September 2017 | Volume 66 Issue No:96   Facebook Twitter YouTube YouTube
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MAM | Marketing
Brands bullish this festive season but not for Navratri
Marketing mavens are aware that a majority of brand spending in India takes place between August and December every year because of a range of festivals that dot this period. It begins with Raksha Bandhan and chugs ahead with Ganesh Chaturthi and gathers steam in September with Navratri, Durga Pooja and Dussehra, only to move at a superfast speed during Diwali, until the calendar year ends.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
 Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Dentsu appoints Rahul Sengupta as CCO
Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as the chief creative officer (CCO).
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MAM | Marketing
HANSA Research ties up with MSW ARS
Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India.
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Television | TV Channels
Nine Doordarshan 'kendras' fail to utilise budget for Kisan channel
iWorld | VOD
Niche regional OTT player Hoichoi offers Bengali content on iOS, Android and Chromecast
Television | TV Channels
Colors reinvents prime-time with 'Tu Aashiquii', 'Ishq Mein Marjawan''s unconventional storytelling
Regulators | TRAI
Sunil Kumar Gupta promoted as secretary, TRAI
Television | TV Channels
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets
Television | TV Channels
English News ratings' slide continues although Republic TV viewership improves slightly
Television | TV Channels
Sports: Star India channels pocket four out of top five slots
- Ecommerce players like Flipkart and Amazon have to shell out more on advertisements on e-sale days
- Bootstrapped adtech firm Collectcent eyes expansion to China & Japan
Source: ET
- Facebook apologises for allowing advertisers to target anti-Semitic users
- Sex during Navratri or Sunny Leone: What exactly is the protest against?
Source: Hindustan Times
- That's my girl: BIBA's latest ad campaign brings alive a mother-daughter relationship
Source: ET Brand Equity
- WeChat Parent Opens an Ad Bureau in Silicon Valley
Source: Ad Age India
- In a bid to attract advertisers, Truecaller introducers Ads Manager for Small and Medium Businesses
Source: BI
- Uber hops in driving seat to serve ad firms notice
Source: ET Auto
- GST impact: Durga Puja organisers, idol makers feel the pinch as ad revenue falls, margins shrink
Source: First Post
- Why An Ad Offering Meat To The Hindu God Ganesha Is Offensive
Source: Huffington Post
- Instagram uses 'I will rape you' post as Facebook ad in latest algorithm mishap
- Russia's election ad campaign shows Facebook's biggest problem is Facebook

Source: The Guardian

- Nielsen Unveils New Ad Yardstick for Madison Avenue

Source: Variety

- Facebook Changes Ad Systems; comScore Criticism; Sports Rights Get Pricey

Source: WSJ

- PepsiCo's CEO Opens Up About Trump, Amazon, and That Kendall Jenner Ad

Source: Fortune

- Chartboost uses automated ad partners to make more money for mobile game devs

Source: VB

- Russian Ads on Facebook Prompt Calls to End the Web's 'Wild West'

Source: Bloomberg

- UK ad regulator singles out Instagram for failing to label paid-for content

Source: The Drum

- TV Ad Spending Drops 27% in August: SMI

Source: Multichannel

Movies | Hindi
Lucknow Central...Script of convenience
Lucknow Central has its inspiration from some foreign films. The titles acknowledge that it was inspired by Healing Hearts -the story is of a band promoted by a jail superintendent at a Lucknow jail with inmates.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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