19 September 2017 | Volume 66 Issue No:94   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
eCommerce, jewellery brands among most advertised on television
The annual 'Big Billion Day' and 'Great Indian Festival sale' will be back soon - and the respective players are quite noisy about them on television. Innovative creatives, rehashes of previous creatives are back to announce the big great deals that will be on offer.
continue reading...
   
 
 
 
 
Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
 Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
    Watch the Video
 
 
MAM | Marketing
Star Bharat's Dusshera campaign shows why Dhoni, Mithali and Devgn advocated 'Burn your Fears'
Star Bharat has unveiled a campaign to further communicate the channel philosophy and inspire the nation to be fearless. Maestro A.R. Rahman's signature music for Star Bharat is used in these films adding further weight to the thought, Bhula de Darr.
continue reading...
 
MAM | Media And Advertising
Martin Sorrell on how WPP is combating ad world slowdown
It's been sometime that we have got to listen to advertising heavyweight and guru Martin Sorrell's unique insights. For those who have missed him, he's still at his plain pointed best.
continue reading...
 
MAM | Media And Advertising
Publicis co Starcom wins Godrej & Boyce mandate
Starcom, in a significant development, has won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. The business was won as part of a highly competitive media review.
continue reading...
 
MAM | Media And Advertising
PG Communication wins Faber Castell PR mandate
Faber-Castell India, a leading stationery brand, recently awarded its PR mandate to PG Communication. As part of the mandate, the agency will be providing strategic communications services to further strengthen the Faber-Castell brand equity in India.
continue reading...
 
MAM | Media And Advertising
Isobar India wins Godrej & Boyce digital media mandate
Isobar India has been appointed as the digital partner for Godrej and Boyce, following a multi-agency pitch. As part of the mandate, Isobar India will manage the account from its Mumbai office.
continue reading...
 
 
     
 
 
Television | TV Channels
Republic TV, Aaj Tak continue to lead genres as news viewership falls
 
Regulators | I&B Ministry
Govt urges TV and radio channels to publicise 'Swachhta' campaign
 
 
Television | TV Channels
Rocky and Mayur show offers unconventional take on Australia, says Living Foodz' Amit Nair
 
 
Television | TV Channels
Zeel closes sports broadcast business sales deal with SPN with slight alterations
 
Television | TV Channels
Laver Cup: DSport acquires exclusive India broadcast rights
 
Television | TV Channels
Lachlan Murdoch opens up about Fox & Star TV's billion-dollar EBITDA target
 
Technology | Software
"Competition in OTT solutions is what makes it exciting:" Amagi's Baskar Subramanian
 
 
- Tough luck advertisers, Apple and Google are focusing on privacy
- Zomato to forgo commission from restaurants on food orders
Source: Live Mint
   
- Facebook Hands Over Russian ad Details to American Special Counsel Robert Mueller
- Google Disables Offensive ad Keywords Found by BuzzFeed
Source: News18
   
- Primary health centre head in Punjab's Moga appointed without advertising post
Source: Hindustan Times
   
- Uber Goes on Rare Legal Offensive, Suing Ad Agency for Fraud
Source: Bloomberg Quint
   
- Watch the Newest Ads on TV From Beats, Apple, Adidas and More
Source: Ad Age India
   
- Akshay Kumar to be brand ambassador of state govt's ODF drive
Source: TOI
   
- Kangana Ranaut shatters the #GirlsD̶o̶n̶t̶Fight stereotype in Reebok's new ad campaign
Source: ET Brand Equity
   
- Stereotypical TV ads 'causing resentment' among consumers
Source: MW
   
 
- Google and Facebook digital ad dominance grows in latest survey
- Punchline delivered on 'Netflix is a Joke' ad campaign at the Emmys

Source: The Drum

   
- New ad targets Heller on support of ObamaCare repeal bill
- GOP ads go after Dems on national security

Source: The Hill

   
- Apple blocking ads that follow users around web is 'sabotage', says industry

Source: The Guardian

   
- Monday Motivation: Deaf NFL Player Inspires in Viral Ad

Source: Fortune

   
- Video advertising took a big leap in Q2, according to Smaato

Source: TC

   
- As Federal Government Cuts Obamacare Ads, Private Insurer Steps Up

Source: NPR

   
- The solution to Facebook's ad problem may be taking cues from TV, author says

Source: CNBC

   
     
Movies | Hindi
Lucknow Central...Script of convenience
Lucknow Central has its inspiration from some foreign films. The titles acknowledge that it was inspired by Healing Hearts -the story is of a band promoted by a jail superintendent at a Lucknow jail with inmates.
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
         
   
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

If You wish to UNSUBSCRIBE - CLICK HERE
Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2017. All Rights Reserved.
*If you are not able to see the mailer, please click here