13 September 2017 | Volume 66 Issue No:90   Facebook Twitter YouTube YouTube
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MAM | Marketing
Patanjali Ayurved reappears in weekly top 10 advertisers' list
Baba Ramdev has been taking on the might of the existing biggies in the Indian FMCG and related spaces right from the launch of his company Patanjali Ayurved Limited.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
 Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Oriflame ropes in Kalki Koechlin as brand ambassador
Oriflame India, a Swedish direct selling beauty brand, has roped in national award-winning actress Kalki Koechlin as its brand ambassador to launch the much-awaited campaign, "A Beautiful Change."
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MAM | Marketing
Body Shop campaigns to protect endangered Indian elephant
The Body Shop announced its latest CSR initiative for the Indian market, of commencing its Bio-Bridge project in Garo Hills, Meghalaya, India. It has pledged to help protect the endangered Indian Elephant and Western Hoolock Gibbon by constructing the Bio-Bridge with every transaction during a three month-long campaign.
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MAM | Media And Advertising
One Digital Entertainment launches Nokia campaign
Nokia, a premier mobile brand , and One Digital Entertainment, India's digital content network, have partnered to create a unique digital influencer campaign to revamp the brand's iconic tune.
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MAM | Media And Advertising
Publicis' Moorthy joins iCubesWire as head-RDX sales and trading desk
iCubesWire, a digital marketing solution and concept provider, has announced the appointment of Sabareesh Moorthy as the head - RDX sales and trading desk at its Mumbai office.
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iWorld | OTT
Singtel's CAST adds HOOQ to OTT content line-up, three-month trial offered
Technology | Software
Zee, Sony and Disney tech providers NexGuard, Colorfront collaborate to ensure distributors stay ahead of pirates
Television | TV Channels
Artistes can launch non-film Originals on Gaana, 'Tum Hardafa Ho' breaks records
Television | TV Channels
BARC India to TRAI and MIB: Tweak legislation to make data tamper-proof
Television | TV Channels
Mahesh Samat gets expanded role in Disney Asia restructure
Television | TV Channels
Ram Rahim verdict coverage boosted news channels' viewership
Cable TV | MSO
Cable operators who worked with Arasu, Sumangali 'blocking' new digital players, plaint lodged
- ASCI Upholds Complaints Against 62 Misleading Ads in June 2017
- FuboTV Reveals Its Package as It Takes on OTT Rivals in First TV Ads
Source: Ad Age India
- Indian NGO hits out against meat product ad featuring Ganesha, Christ
Source: BS
- UK ads now less likely to appear next to inappropriate content, claims study
Source: MW
- Have you seen any billboard or ad about the Fifa U17 World Cup? If not, here's why
Source: Scroll
- AT&T to reinvest more ad sales into content, extends free HBO offer
Source: Reuters
- GOP Senator Seeks Facebook `Full Accounting' on Russia Ad Money
Source: Bloomberg Quint
- Learning from Star India's Rs 16,000 crore IPL bid
Source: DNA India
- RSPL Group appoints ADK-Fortune as its creative agency
Source: ET Brand Equity
- Season 2 of Premier Futsal gets a kick-start with film stars
Source: The Hindu Business Line
- GOP Senator Seeks Facebook 'Full Accounting' on Russia Ad Money
- GOP Group to Spend $2.5 Million on Ads Promoting 'Tax Relief'

Source: Bloomberg

- CMO Today: Sports-Free Streaming Bundle; Lower Ad Forecasts; More Drama at comScore

Source: WSJ

- Anna Kendrick Pitches Hulu in TV Ad Campaign

Source: Variety

- Facebook brings its Canvas ad format to Instagram Stories

Source: TC

- Inside NASCAR's 2017 'Playoff Driver Stories' Ad Campaign

Source: Forbes

- Jersey City mayor roasts Christie's beach day in campaign ad

Source: NY Post

- New ad hitting Luther Strange in Alabama not yet on television

Source: Washington Examiner

- Bedding company comically replicates competitor's OOH ad

Source: Mumbrella

Movies | Hindi
Poster Boys: Old-fashioned entertainer
Poster Boys is a remake of the 2014 Marathi film, Poshter Boyz. A comedy, the film also carries a social message for men to go for vasectomy as there was no shame in doing so while also not forcing only women to take that responsibility.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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