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24 October 2017 | Volume 67 Issue No:17 |
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| visit
website: www.indiantelevision.com |
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| MAM | Media And Advertising |
| Ads that didn't work |
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The advertising sector is expected to be a sophisticated and creative one. Creative heads spend hours ensuring the advertising is 'done right'. Yet, year after year, we come across ads that fail to make any mark and instead end up being called as dunce.
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| MAM | Media And Advertising |
| Madison Media wins media mandate for Xiaomi |
Indian media agency Madison Media has bagged the media mandate for Chinese smartphone brand Xiaomi.
Madison Media will handle the account from its Bangalore office. It is believed that the account is worth Rs 100 crore.
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| MAM | Media And Advertising |
| Savlon gets kids talking to germs in its latest campaign |
We live at a time when nearly 18 lakh children under the age of five die each year from diarrheal diseases and pneumonia. A simple habit of handwashing can help save lives! On Global Handwashing Day, Savlon launched its 'Haath Se Baat' campaign, wherein students are seen 'talking to the germs'.
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| MAM | Media And Advertising |
| Nerolac made Mumbai flyers' Diwali #AShadeBetter |
Kansai Nerolac Paints recently launched an on-ground campaign at the Terminal 1 of the Chhatrapati Shivaji International Airport.
The campaign, titled - Making our world#AShadeBetter, utilised the luggage conveyor belt at the airport as the primary media.
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| Movies | Hindi |
| Golmaal Again: Entertaining suspense thriller |
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The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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