23 October 2017 | Volume 67 Issue No:16   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Diwali ads - the new age way of storytelling
The advertising sector has undergone an evolution over the years. The storytelling has matured, creatives have changed, and brands are experimenting with fresher and innovative ways to connect with their audience - on television, social media and digital.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
 Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
    Watch the Video
 
 
MAM | Marketing
Ad agencies to be empanelled for RBI work
The Reserve Bank of India (RBI) is planning to empanel advertising agencies for undertaking activities ranging from regular tender notices to full-fledged multimedia, multi- language ads across electronic and print media.
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MAM | Marketing
Enerzal salutes unsung heroes - soldiers
Enerzal, a balanced energy drink, has launched its campaign saluting soldiers who, even on the auspicious Diwali occasion, are protecting India's borders - A responsibility taken out of passion and love.
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Television | TV Channels
Viacom expands Zaldivar-Clark's role as Paramount SVP - talent
 
Regulators | TRAI
Digital radio broadcasting issues to be discussed under TRAI aegis in Delhi on 25 Oct
 
 
Television | TV Channels
Living Foodz biz head Nair: 'Utsav - Thalis of India' celebrates regional cuisine
 
Television | TV Channels
Taj Mahal, Eiffel etc: 'Monumental Challenge' on Sony BBC Earth starts on 23 Oct
 
Television | TV Channels
Chunav Manch: Rajat Sharma grills leaders in novel formats
 
Television | TV Channels
How to build wealth, invest safely: BTVI Conclave telecast tonight
 
Television | TV Channels
Sony Yay! associates with 'Animals Matter To Me' to make this Diwali 'Pawesome'
 
 
Television | TV Channels
Strong economic logic underpins several events, says Gurumurthi, as ET Now adds new viewer category
 
Regulators | I&B Ministry
MIB takes note of banned Zakir Naik content on Kashmir TV channels
 
Television | TV Channels
Discovery-like Doordarshan channel recommended to environment ministry
 
 
- Assam Tourism Leverages Priyanka Chopra's Global Identity to Promote State
- Dish TV Automatically Upgrades Progressive Indian Families to HD Television Viewing
Source: Ad Age India
   
- RBI to empanel ad agencies for multi-media work
Source: ET
   
- Temporary or ad-hoc employees too must get maternity leave: Central Administrative Tribunal
Source: India Today
   
- Virat Kohli and Anushka Sharma's heartwarming ad for Manyavar & Mohey
Source: Yahoo
   
- Assam govt names five in FIR in Rs 30-cr advertisement 'scam' during Congress rule
Source: Hindustan Times
   
- California billionaire Tom Steyer launches campaign to impeach Trump
Source: BS
   
- Netflix, Inc. (NFLX) Is The Most Valuable Untapped Ad Platform
Source: Stock News
   
 
- Seven set to be first to market with addressable advertising
- Flatliners trailer deemed too 'violent' for broad audiences by ad watchdog

Source: Mumbrella

   
- Child gambling: remove 'unacceptable' online ads, regulators demand

Source: The Guardian

   
- Williams brings ample administrative experience to U.Va.'s AD role

Source: Daily Press

   
- Ad campaign safe for schools, not TV

Source: The Australian

   
- Burger King Takes on Bullying in Viral Ad

Source: The Root

   
- US billionaire Tom Steyer launches national ad campaign seeking Trump impeachment

Source: IB Times

   
     
Movies | Hindi
Chef: Where is the audience?
Chef is a remake of 2014 Hollywood film of the same name, written, directed and co-produced by Jon Favreau, who also essayed the lead role. Once in a while, an English movie story fits to the T catering to the Indian tastes.
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
         
   
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