19 October 2017 | Volume 67 Issue No:15   Facebook Twitter YouTube YouTube
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MAM | Marketing
Brands pick digital over TV and print for Diwali marketing
The festival of lights and colours is finally here! Diwali has always been an occasion to reconnect with family and our loved ones but the event is also that time of the year when brands go all out to create presence and market themselves across all channels.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
 Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media and Advertising
Govt launches ad to help end same-gender bias in women
An online campaign has been launched by Government to help end gender bias in women against women. The campaign, #IamThatWoman. has been launched by the ministry of women and child development.
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MAM | Marketing
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad
Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade.
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MAM | Media and Advertising
Isobar ropes in Nagappa as VP - south, strengthens Bangalore team
Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.
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MAM | Marketing
Innovation-led consumer activations keep kabaddi enthusiasts hooked
While the action on the mat gripped the entire nation, Vivo Pro Kabaddi Season 5 also innovatively engaged with its fans, off the mat. In line with the vision of making kabaddi an accessible and engaging sport for everyone, the league organised a host of appealing marketing activations for kabaddi enthusiasts across the country.
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MAM | Media and Advertising
WPP appoints CVL Srinivas as country manager
In a recent development at WPP, the British multinational advertising and public relation company has announced CVL Srinivas as the country manager for WPP in India. He will look after the India business and will be replacing Ranjan Kapur who will continue to serve as the chairman of WPP India.
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MAM | Media and Advertising
Max's fresh take on contemporary urban lifestyle
Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.
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MAM | Media and Advertising
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!
HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a 'Super Hostess', this Diwali.
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iWorld | Enews
ARK Infosolutions wins Digital Studio award
Television | TV Channels
ZEEL CEO Punit Misra says: "We intend to compete fairly"
iWorld | OTT
Bigg Boss Season 11 garnered 70 mn views on Voot in 10 days
Television | TV Channels
Viacom18 ditches FTA in UK, now entirely pay
Cable TV | LCO
Sidhu's cable, DTH tax plan gets Punjab cabinet nod
Television | TV Channels
DSport to exclusively broadcast HBL Pakistan Super League '18 live
- Opposition grows to Bain's bid for Japanese ad agency Asatsu-DK
- MADC examines ad route to popularize Shirdi facility
Source: TOI
- Google and Facebook should take onus of content on their platforms: Martin Sorrell, WPP
Source: ET
- Hindustan Unilever, Tata Chemicals, ITC under fire for misleading advertisements
Source: BT
- Ad company Omnicom's revenue dips 1.9 pct
Source: Reuters
- GST impact forces advertisers to cut spends this Diwali
Source: Zee Biz
- Digital video advertising spends may grow by 40% in five years: KPMG report
Source: DNA India
- Star Sports's new ad campaign banks on Virat Kohli's mission to elevate India
Source: ET Brand Equity
- Facebook must be prepared for the next election
Source: Live Mint
- TfL bans ads displaying Palestinian objections to Balfour declaration
- NAA partners Syracuse Digital to advance innovative advertising

Source: The Guardian

- 'The Snowman' Tops Studios' TV Ad Spending

Source: Variety

- 'The conversation moved on': Time-based ad sales hit a wall

Source: Digiday

- Google Serves Fake News Ads in an Unlikely Place: Fact-Checking Sites

Source: NY Times

- Cindy Gallop calls out sexual harassment in the ad industry and for people to step forward

Source: The Drum

- Ad fraud - the quarter billion dollars we're leaving on the table

Source: Mumbrella

- Nike's Joyful Season-Opening NBA Ad Has Some Seriously Sweet Moves

Source: Ad Week

Movies | Hindi
Chef: Where is the audience?
Chef is a remake of 2014 Hollywood film of the same name, written, directed and co-produced by Jon Favreau, who also essayed the lead role. Once in a while, an English movie story fits to the T catering to the Indian tastes.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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