| Storyboard: |
The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us". |
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| Protagonist: |
| Iqbal Khan and Onima Kashyap |
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| Language: |
| Hindi, Tamil, Kannada and Telugu |
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| Duration: |
| TVC - 30 seconds each |
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| Purpose
of the ad: |
The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services. |
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| Client: |
| Magicbricks |
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| Creative Agency: |
RK Swamy BBDO
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| Production House: |
RAT Films |
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| Director: |
Ruchi Narayan |
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| Creative Director: |
Ankur Suman |
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