12 October 2017 | Volume 67 Issue No:10   Facebook Twitter YouTube YouTube
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MAM | Marketing
Yuvraj Singh is face of Laureus Sport for Good
To bring change and uplift the society through the power of sports, India's luxury car manufacturer Mercedes-Benz, along with Laureus Sport For Good Foundation, has appointed Yuvraj Singh as a brand ambassador for the association.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
 Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Programmatic media co Oplifi raises Rs 50 mn from Rainmaker
Oplifi, a Singapore-based programmatic media company that focuses on transparency, simplicity and accessibility has raised USD 750, 000 (Rs 49.3 million) from the Mumbai-based early-stage venture capital fund Rainmaker Ventures.
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MAM | Media and Advertising
Hike unveils 'No Formality' campaign for Diwali
Hike Messenger, India's homegrown messaging platform, has announced the launch of its new marketing campaign "No Formality." According to a Hike spokesperson, "No Formality is a way of life that emphasises that you should simply be yourself without any formalities or pretence - a way of celebrating traditions without formality."
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MAM | Media and Advertising
iCubesWire bags Printronix digital mandate
The race for pocketing companies' digital mandates in India is getting intense. Digital advertising is one of the fastest expanding mediums at a CAGR of 33.5 per cent (2015-2020) with expectations of crossing Rs 255 billion in 2020.
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Television | TV Channels
What viewers say about Bigg Boss: Chrome DM survey
iWorld | OTT
ALTBalaji show Bose 'anthem of protest' is full of adrenaline, says Hansal Mehta
MAM | Marketing
Emvies '17 co-chief Sinha says it will celebrate high-impact campaigns that drove brand resonance
Television | TV Channels
TV18 reports profit for second quarter
Regulators | High Court
TV ad-cap case in Delhi HC deferred till Jan '18, Home Cable matter to come up too
DTH | DTH Operator
10 FreeDish slots may fall vacant by Oct-end as renewals hang fire
- MediaCom partners with video ad tech company Unruly
- PC Jeweller rolls out its first ad campaign with 'Mr. & Mrs. Khiladi'
Source: ET Brand Equity
- I am not a victim: Model in 'racist' Dove ad says it was misinterpreted
Source: ET
- International Agencies: Enter the Ad Age A-List & Creativity Awards Now
Source: Ad Age India
- Model Appeared In Ad With Unshaved Legs. But Trolls Had A Huge Problem
Source: NDTV
- Fox Is Said to Project $20 Million in Lost World Cup Ads
Source: Bloomberg Quint
- House panel to publicly release Russia Facebook ads
Source: Reuters
- HC restrains oil company from using Kajal Aggarwal ad
Source: TOI
- Skoda rolls out first launch campaign for SUV Kodiaq
Source: Live Mint
- GBTL ropes in Amitabh Bachchan as brand ambassador
Source: India Today
- Chicago-Area Soda Tax Repealed Despite Billionaire Bloomberg's Ad Buys
- Lessons On Branding Shared By Advertising Expert Gordon Bowen of McGarryBowen

Source: Forbes

- Twitter says it may "refine" its policies after reversing position on Blackburn campaign ad

Source: TC

- Fox Projects Up to $20 Million in Lost World Cup Ad Sales

Source: Bloomberg

- Koch-backed group launches new ad campaign on tax reform

Source: The Hill

- House intel committee to release Russia-linked Facebook ads

Source: CNN

- BuzzFeed thinks it has figured out a way to make web ads people might actually like

Source: BI

- Why Advertising Is Moving From Digital To Experience-First

Source: PSFK

- Payday lenders are finding ways around Google's ad ban

Source: American Banker

Movies | Hindi
Chef: Where is the audience?
Chef is a remake of 2014 Hollywood film of the same name, written, directed and co-produced by Jon Favreau, who also essayed the lead role. Once in a while, an English movie story fits to the T catering to the Indian tastes.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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