24 November 2017 | Volume 67 Issue No:40   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Brands kick off holiday ads way before Christmas
A famous quote in advertising correctly justifies the medium - 'Creativity without strategy is called art, creative with strategy is called advertising'.
continue reading...
   
 
 
 
 
Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
    Watch the Video
 
 
MAM | Marketing
Renault gets Ranbir Kapoor to promote new SUV 'Captur'
Renault has launched its new SUV car, Captur, the longest and widest car in its category with Ranbir Kapoor promoting it in its new TVC.
continue reading...
 
MAM | Marketing
Viacom18 promises to #OpenNewWorlds in new corporate film
Viacom18 has launched a corporate brand film titled 'Open New Worlds'. Conceptualised by Leo Burnett Orchard, the film commemorates the entertainment conglomerate's completion of 10 years in India. The film will have an integrated reach and will be activated on touch points like outdoor, digital, in addition to the Viacom18 network.
continue reading...
 
MAM | Marketing
Swiggy, AIB target India's love for food and movies
Aiming to spread the message that Indian movies should be fast-paced and food delivery should be even faster, the Indian comedy sketch group AIB has collaborated with food delivery service Swiggy for a video.
continue reading...
 
 
     
 
 
Television | TV Channels
Reality shows: Kids' personal lives come into focus
 
Television | TV Channels
Rahul Mishra Shemaroo's new general manager marketing
 
 
Television | TV Channels
Leica enters India market, aims to revolutionise high-end photography
 
Television | TV Channels
Viacom18's new corporate brand film promises to #OpenNewWorlds
 
iWorld | OTT
News18.com announces Jury members for its annual Auto and Tech awards
 
iWorld | OTT
Coinome launches as a crypto currency exchange in India
 
 
Television | TV Channels
Hero ISL S4 opening game saw 59% viewership growth
 
Television | TV Channels
Doordarshan calls off DD Kashir's channel packaging
 
iWorld | BROADBAND
Broadband: Jio leads wireless; Hathway enters top-five list
 
Television | TV Channels
Disney, Pixar's John Lasseter accused of misconduct, takes leave
 
 
 
   
- US tobacco firms to publish anti-smoking ads in dailies
- Government to restrict terms like 'fresh', 'natural' in food ads
Source: ET
   
- New Fevikwik ads focus on women consumers
- New models, Lionel Messi fail to revive Tata Motors's fortunes
Source: Livemint
   
- Lord Ganesha ad breached Australia's advert standard code: Watchdog
Source: ET Brand Equity
   
- Delhi Govt, Centre Slug it Out in Supreme Court Over Public Ads
Source: News18
   
- Punjab builders flout Rera rules to advertise projects
Source: HT
   
- Advertising in The Himalayan Kingdom
Source: Campaign India
   
- Godrej Consumer Products gains nearly 1.5%
Source: The Hindu Business Line
   
- "I might be a monk": Sonal Dabral, Ogilvy
Source: Afaqs
   
 
   
- YouTube will block ads against creepy videos targeted at children

Source: Business Insider

   
- After Russia's election interference, pulling back the curtain on online ads

Source: Washington Post

   
- Pay TV opens review on gambling ads in live sports

Source: Adnews

   
- Drug-Free World Ads on Times Square Thanksgiving Weekend

Source: Digital Journal

   
- Domain spoofing: The advertising industry fights back

Source: The Globe And Mail

   
- Instagram influencer calls out a diet shake company for asking her to be a brand ambassador

Source: Metro

   
- VS model Victoria Lee named David Jones Ambassador

Source: Yahoo7 Be

   
- Jalani Pemotretan di Dubai, Rossa Mengaku Jadi Brand Ambassador Travel

Source: Kapanlagi

   
     
Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
         
   
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

If You wish to UNSUBSCRIBE - CLICK HERE
Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. ? 2001-2017. All Rights Reserved.
*If you are not able to see the mailer, please click here