20 November 2017 | Volume 67 Issue No:36   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
How iProspect's Vivek Bhargava foresaw a digital future two decades ago
One trip to the US in 1997 was all it took for a young man's entrepreneurial journey to begin. When this man, who was taking global trips on behalf of his family business to sell tablas and sitars, decided to sing a different tune, he was told by his father to pack his bags and get going without turning back.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
 Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
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MAM | Marketing
Laban launches first TVC in India
Laban, the confectionary brand from Norway that came to India early this year has released its first TVC, bringing alive its key properties. The TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.
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MAM | Marketing
Timex, Blink launch smartwatch to help you stay fit
American brand Timex has launched a smartwatch, Timex Blink in collaboration with Indian start-up Blink and will be launching a TVC informing people about it. Jointly conceived by Wirepaper Studios and Witworks.
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MAM | Marketing
Bourbon celebrates friendship in new TV commercial
Britannia has launched a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon's latest campaign celebrates the true spirit of life-long best friends.
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Television | TV Channels
People are Viacom18's strongest competitive edge, says Rajesh Kamat
 
iWorld | OTT
Apalya appoints Deepa Kulshrestha & Bharat Prem as VPs
 
 
Television | TV Channels
BBC Global news Appoints Charlie Villar as new COO
 
 
Television | TV Channels
Sabido TV scriptwriting workshop in Mumbai on 23 November
 
Television | TV Channels
Launch of ZEEL's lifestyle channels round the corner
 
Television | TV Channels
SPN India recognised as one of the best companies for women in India
 
 
- Sudhanshu Vats On Viacom18's Decade-Long Journey in India and the Road Ahead
- VIP Industries Celebrates 5O Years in India
Source: Ad Age India
   
- Amazon takes Indian ad innovations to global mkt
- 5-star breathing, a new luxury service premium hotels can offer
Source: TOI
   
- Footwear firm says sorry after misogynist poster at Pakistan mall leads to outcry
Source: Hindustan Times
   
- Conquering a corporate crisis
Source: Live Mint
   
- Johnson and Sekin Named Advertising AOR for Baylor University
Source: NK
   
- Beijing blaze: 19 killed by fire in rental apartments; fire department, govt refuse to comment
Source: First Post
   
- Health ministry planning to issue advisory to states on risks of e-smoking
Source: ET
   
 
- Walmart 'Black Friday' 2017 Ad Deals: How Good Are They?
- Insurer Ads Boost Obamacare Despite Trump's Marketing Squeeze

Source: Forbes

   
- Pizza Is Partisan, and Advertisers Are Still Adjusting

Source: NY Times

   
- Supergirl Shows Off Her Super Singing Chops in Minecraft Ad

Source: Gizmodo

   
- Outrage at Westfield after Santa photo stand put next to lingerie ad

Source: Yahoo

   
- TigerDirect Black Friday ad features handful of laptop, desktop deals

Source: ZDNet

   
- Wyden Proposes Federal Agencies Block Ads To Combat Malvertising

Source: Media Post

   
- 95% of UK CMOs review digital strategy in light of brand safety concerns

Source: The Drum

   
     
Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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