17 November 2017 | Volume 67 Issue No:35   Facebook Twitter YouTube YouTube
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MAM | Marketing
Vodafone launches industry's first end-to-end IoT solution
The internet has come a long way from connecting only mobile phones and laptops to include smart homes, wearable technology, and smart cities. With the growing recognition for Internet of Things (IoT), the market for IoT in India is poised to reach $9 billion by 2020.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
 Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Airtel & Karbonn launch affordable smartphones for aspiring India
In order to strengthen its presence in the ongoing telecom battle, Bharti Airtel will launch two new Android-powered 4G smartphones in partnership with Karbonn Mobiles. Airtel has also tied-up with Amazon to sell the handsets online.
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MAM | Marketing
Virat Kohli & Ola team up against Delhi air pollution
With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola has kicked off the fourth leg of its year-long campaign, #FarakPadtaHai. The campaign was launched on 5 June, World Environment Day, to raise awareness about congestion and pollution issues and encourage the adoption of shared mobility.
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MAM | Marketing
WittyFeed brings Httpool on board as sales partner
Httpool has appointed WittyFeed as its partner to monetise the website's display ad inventories and be its exclusive representative for India. This partnership is in line with both Httpool and WittyFeed's vision of providing clutter-breaking experience for users and offering innovative ad formats for digital marketing campaigns.
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Television | TV Channels
Mumbai City FC's sponsorship amount up by 50 %
iWorld | OTT
Eros Now enters South Africa with Telecel Global
Television | TV Channels
Discovery Kids to launch 'Sunny Bunnies' in India
iWorld | OTT
Bloomberg Quint launches WhatsApp business news service
Television | TV Channels
Sony Ten 1 & Sony Ten 3 to broadcast India's first SA tour in 3 years
iWorld | OTT
Falcon Media to help MSOs gain ground against OTTs
Television | TV Channels
Republic TV continues to lead English news genre despite bumps
- ISL 4 expected to generate Rs400 crore from sponsorships, ads
Source: Live Mint
- After Outrage Over Ad Graffiti On Delhi Heritage Building, Puma Apologises
Source: NDTV
- She answered a job ad in 1984 with 'no intention of staying' - but then she made history
Source: Yahoo
- The essential guide to Facebook and Instagram advertising
Source: MW
- David Porter, Ruth Stubbs announced as the first two heads of jury for APAC Effies 2018
Source: ET Brand Equity
- Momentum builds in U.S. for disclaimers on internet election ads
Source: Reuters
- British envoy snubs Pakistan, says 'can't control 'Free Balochistan' ads in London'
Source: Zee News
- Design Industry is Growing, There is an Increasing Requirement of Designers: Nandita Abraham
Source: India
- Delhi Half Marathon ambassador Anthony Ervin quit smoking in his bid for Rio 2016 Olympics gold
Source: Indian Express
- Apple's new ad shows how iPads are going to replace laptops
- Airbnb acquires ad tech startup AdBasis

Source: TC

- Big Jump Seen In Ad Inventory on Connected TV
- FEC Opening New Inquiry Into 'Net Ad Disclosures

Source: Broadcasting Cable

- Mr Underbed author accuses John Lewis Christmas ad of plagiarism

Source: The Guardian

- Steyer launches second ad in Trump impeachment campaign

Source: The Hill

- YouTube accidentally flagged an official Google Chromebook ad as spam

Source: The Verge

- The Financial Times got 24 ad exchanges to stop spoofing its site

Source: Digiday

- Winter is coming for the blockbuster Christmas ad as traditional retailers struggle for survival

Source: The Drum

- Lancashire shoe firm's 'sexist' topless women ad banned

Source: BBC

Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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