15 November 2017 | Volume 67 Issue No:33   Facebook Twitter YouTube YouTube
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MAM | Marketing
BFSI's changing communication in the digital era
BFSI equals boring. That is usually what people think about anything to do with banking, financial services and insurance (BFSI). You may have witnessed how their ads tend to be dull and monotonous. But, lately, the BFSI companies have been the forerunners in the digital revolution and the drab tones have given way to smarter messaging.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
 Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Lilly Singh & Priyanka Chopra promote Pantene hair oil replacement
The memory of our mothers chasing us to apply oil in our hair while we bounce around to escape it is a memory almost every Indian woman remembers. To solve this, Pantene has roped in YouTuber Lilly Singh and Priyanka Chopra.
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MAM | Media And Advertising
Savlon uses 'ID Guard' to promote hand hygiene among kids
ITC's Savlon Swasth India has strengthened its commitment to address the widespread issue of hand hygiene by introducing the unique Savlon ID Guard today. The innovation offers a simple solution to hand hygiene for school children.
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MAM | Media And Advertising
BankBazaar uses music to make you #GoPaperless
Online financial marketplace, BankBazaar, has launched a #GoPaperless music video to encourage digital adoption for finance-related queries. Ditching the staid old set-up, the music video gives personal finance a fun twist and explains the advantages of paperless banking in an unexpected new format.
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Television | TV Channels
MTV, Wizcraft announce Arijit Singh India tour
iWorld | Enews
A year after demonetisation: E-payment services emerged winners
Television | TV Channels
Hungama's 'Chacha Bhatija' to go on a new adventure in second movie
Television | TV Channels
Nitin Dadoo quits Disney India, Ankush Shetty takes charge
Television | TV Channels
NDTV Digital narrows NDTV loss in second quarter
iWorld | OTT
OTT platforms to captivate Gen Z on Children's Day
- Star India hires Punitha Arumugam to promote Hotstar as an ad platform
- Children's Day: 10 popular ad campaigns featuring children
Source: Live Mint
- Ads May Soon Stalk You on TV Like They Do on Your Facebook Feed
- Cannes Ad Conference Cuts Fees as Publicis Skips 2018 Event
Source: BQ
- 'Free Balochistan' ads appear on London buses
Source: ET
- Gujarat polls: EC to play 'super censor' to BJP ad blitz
Source: TOI
- Footwear Giant Puma Accused Of Defacing Delhi Heritage Buildings For Ad
Source: NDTV
- Amazon said to be working on an ad-supported, free version of Prime video service
Source: First Post
- The Twitter Index: Oppo, Samsung Mobile, Google, Maggi, Motorola
Source: ET Brand Equity
- Bengaluru FC Gets Another Wall With Ambassador Rahul Dravid
Source: News18
- The 30 Under 30 Game Changers In Marketing And Advertising 2018
- 4 Ways Blockchain Will Transform Digital Marketing And Advertising

Source: Forbes

- ASA updates ad guidelines for UK universities following influx of misleading claims
- Royal Mail's dramatic 'Heist' ad banned for causing fear and distress to viewers

Source: The Drum

- Paddington does not get sworn at in Christmas ad for M&S, says watchdog

Source: The Guardian

- Hulu Readies New Ad Formats for Virtual-Reality and Binge-Watching

Source: Variety

- Jones highlights Alabamians disapproving of Moore in new ad

Source: The Hill

- The Most Controversial Democratic Ad Of The Virginia Election Was Based On A True Story

Source: Huffington Post

- With only 2 warnings in 2017, pharma's ad police hits historic low

Source: Fierce Pharma

Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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