14 November 2017 | Volume 67 Issue No:32   Facebook Twitter YouTube YouTube
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Television | TV Channels
DHL renews partnership with Hero ISL
In its third year, international express service provider, DHL, today announced the renewal of its partnership with the Hero Indian Super League (ISL). It will continue as associate sponsor.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
 Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Ritu Kumar signs Nimrat Kaur for debut ad
Designer brand Ritu Kumar has launched its debut TVC featuring the brand's Festive Winter 2017 collection. Nimrat Kaur, critically acclaimed Bollywood actress is the face of the campaign.
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MAM | Marketing
Virat Kohli launches One8 brand for athleisure wear
Cricketer Virat Kohli has unveiled his own brand One8 - a collection of athleisure wear in collaboration with PUMA, which will provide design, product, retail and communication channels for the brand.
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MAM | Marketing
Pulse candy now comes in pineapple flavour
The famous tangy, sweet Pulse candy is back in news, but this time for another flavour! DS Group has launched a new flavour 'Pulse Pineapple', further expanding its collection of the existing Pulse favourites of Kaccha Aam, Guava and Orange.
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Television | TV Channels
Amit Malhotra to head Disney ops in Singapore, Malaysia
Cable TV | MSO
Workshop to train manpower in cable TV distribution
Television | TV Channels
Zee Studio brings the Indian TV premiere of 'Ratchet & Clank'
Television | TV Channels
Bring out your inner-child with Star Movies this Children's Day
Television | TV Channels
Worldwide Media forays into lifestyle television space with the launch of The GoodHomes show
Specials | Event Coverage
MIPCOM 2017 - Content Really is King!
Television | TV Channels
DHL renews partnership with Hero ISL
Regulators | MIB
M&E items get GST relief from 15 November 2017
- Vodafone's Children's Day ad campaign offers 'the gift of stories'
- APL Footwear appoints Malaika Arora as brand ambassador
Source: ET Brand Equity
- JustDial earnings call: headcount reduction, vernacular languages, messaging etc
Source: Medianama
- Nestle India's Rs600 crore media account up for grabs
Source: Live Mint
- This Children's Day, Brands Get Playful with Ads
Source: Ad Ageindia
- Vote now for your favourite Christmas ad
Source: MW
- Facebook Tells FEC It Supports Campaign Advertising Transparency
Source: BQ
- 'I need no validation': An advertisement tries to take the male gaze out of women's fashion
Source: Scroll
- Ad-hocism won't solve crisis: SC
Source: TOI
- Delhi Dynamos unveil kits for Indian Super League 2017/18 season
Source: Hindustan Times
- Channel 4 in European TV ad alliance to take on Google and Facebook
- Threats to boycott Tesco after Muslim family features in Christmas ad

Source: The Guardian

- Senate Democrats press FEC to expand disclosure requirements to online political advertising

Source: TC

- Roku Shares Up 30% As TV Streaming Gets Boost From Ad Market

Source: Forbes

- 15 Dems urge FEC to adopt new rules for online political ads

Source: The Hill

- Publicis Groupe to Return to Cannes Lions Ad Fest in 2019

Source: Variety

- Amazon Is Reportedly Bringing Ad-Supported TV to Prime Video

Source: Gizmodo

- Twitter Storm Lashes Keurig After It Pulls Ad From 'Hannity' Show

Source: NPR

- New ad uses basketball to bring texting and driving to a halt

Source: CBC

Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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