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| MAM | Marketing |
| Aidem to handle WB metro's Incoda TV HD monetisation |
Media sales specialist Aidem Ventures recently tied up with West Bengal's unique advertising medium Incoda TV HD, the high-definition channel telecast in all the metro stations of Kolkata. Aidem has been roped in to handle the revenue and help monetise Incoda's inventory.
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| MAM | Media And Advertising |
| Sony India appoints Initiative Media as its media agency |
Sony India today announced the appointment of Initiative Media, part of IPG Mediabrands network, as its new media agency for India market following a comprehensive pitch process. Initiative Media will be responsible for managing the media planning for the brand going forward.
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