24 May 2017 | Volume 66 Issue No:17   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media And Advertising
Mayuresh U. Dubhashi new executive creative director at Grey group India
Grey group India has appointed veteran advertising expert Mayuresh Dubhashi as its executive creative director. Dubhashi will be reporting to Grey group India chief creative officer Sandipan Bhattacharyya.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
MAM | Media And Advertising
Havas develops CTS transparent client facing programmatic solution
Client Trading Solution (CTS) - a game-changing programmatic solution that gives clients complete visibility and control over their campaigns - has been launched by meta programmatic solutions pioneer Havas Group to act as a control tower, offering clients complete visibility across trading desks, DSPs and providers.
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MAM | Marketing
Aditya Roy Kapoor new brand ambassador of GIO eye-wear
Bollywood star Aditya Roy Kapoor has been signed by Brandzstorm India as the new brand ambassador for Gio Eyewear, and will feature in a new multimedia brand campaign.
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MAM | Marketing
Cashless Bano India movement launched by NDTV & Mastercard
'Cashless Bano India', a campaign aimed at accelerating the adoption of digital forms of payments through an on-ground and TV campaign, has been launched to educate the masses about digital payment solutions and encourage its usage for everyday spends.
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Television | TV Channels
PKL Day 2: Category B players cross 5-mn mark with Suraj Desai for Rs 5.25 mn
 
Television | TV Channels
Programming revamp benefitted News18 India, says editorial head
 
 
MAM | Media And Advertising
Astral gets women brigade to warn open defecation
 
 
DTH | DTH Operator
Under GST, taxes on cable, DTH & entertainment services to come down
 
Television | TV Channels
English news genre grows only 10% in Chrome week 20
 
Cable TV | Multi System Operators
Den Networks cable operations revenue up; broadband revenue doubles
 
iWorld | VOD
GoNews becomes NBA India's first digital member
 
 
- Buffett plan revealed! Amid ads for strippers, old Honda
- Google develops tools to power up its advertising model
Source: ET
   
- Women demand their right to sanitation in Astral Pipes' new ad campaign
- Flipkart, Rivigo in Interbrand's top 40 emerging brands list
Source: Live Mint
   
- How TV to Mobile Targeting Works: UrbanClap gets TV Ad Viewers to Download their App
Source: Ad Age India
   
- Why India should have ads for prescription drugs like in the US
Source: Dailyo
   
- Why Buffett took out an ad on the same page as one for a strip club
Source: BS
   
- Google Adds YouTube to Suite of Ad Tools Tracking Retail Sales
Source: Bloomberg Quint
   
- Dream India Group takes up integrated realty venture
Source: The Hindu Business Line
   
 
- Google's Unique Reach tells marketers when you've seen the same ad a gazillion times
- Quora just launched a self-serve ad platform

Source: TC

   
- Facebook Tool Handles Media Companies' Video Ad Sales

Source: WSJ

   
- Republican group runs ad to defend Obamacare repeal from CBO score

Source: Washington Examiner

   
- Why Your Facebook Ads Aren't Working

Source: Forbes

   
- This outrageous skydiving video is the Switch ad Nintendo should have made

Source: The Verge

   
- Behind the ad sales at network spring meetings, TV executives see broad changes looming

Source: Star Tribune

   
- Google helps advertisers track spending in physical stores

Source: Daily Mail

   
     
Movies | Hindi
Hindi Medium....Fun in parts
Hindi Medium is meant to be a satire on the education system as it has evolved in India lately. Just about every institution likes to add the word 'International' to its name and claim to be affiliated to a system of education somewhere in the West.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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