23 May 2017 | Volume 66 Issue No:16   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Carnival Cinemas launches MoviEcard; unlimited films for 30 days at Rs 149
It's a marketing tactic that could probably result in some executives skipping work or getting out of their offices earlier and into the cinema halls between Monday and Thursday. Some home bound ladies who stay glued to their TV sets could also join the queue outside the theatres.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
MAM | Marketing
L'Oreal Paris ambassadors brighten red carpet at Cannes Film Festival
The French Riviera village of Cannes and its festival of films is a location that L'Oreal Paris uses to showcase its ambassadors. This year was no different as India's leading ladies along with some global icons did the honors.
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MAM | Media And Advertising
BBH India releases health campaign with real cast and crew
In a unique attempt to create realism, BBH India has released an ad film for the pharma firm Abbott Healthcare Pvt Ltd on TV and digital on 22 May, featuring the real cast and crew of the film who come together to overcome a specific health condition.
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Movies | Hindi
Bahubali continues to rule the box office as it pushes aside others in third week
The fact that films and cricket remain its dominant entertainers on television was evident when the Zee TV premiere of Dangal on 21 May and the final of the IPL T20 on Sony Max took the toll at the box office. Last Friday saw the release of two totally different genre films - Hindi Medium and Half Girlfriend.
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Television | TV Channels
New series on Sony Sab on how one innocuous lie can lead to trouble
 
Television | TV Channels
MTV gets 10 of the total haul of 18 PromaxBDA awards by Viacom18
 
 
Satellites | Satellite Launches
SES 15 launces successfully on 18 May
 
 
Television | TV Channels
IPL tendering process to commence 17 July; bidding to be fierce
 
iWorld | Broadband
ACT leads in wired subs adds, Jiojuggernaut marches on
 
Television | TV Channels
Epic to reposition as an infotainment channel; Sehwag show announced
 
Television | TV Channels
Mann ki Baat gains popularity among NRIs, CMs to emulate idea
 
 
- Tata Sky Teaches Acting Through Its New 'Acting Adda', Features Amitabh Bachchan in the Ad
- For its New Ad, Astral Gets Women to Warn Men of Social Evils from Open Defecation
Source: Ad Age India
   
- On turning 3, Centre plans mega ad blitz, Modi branding
Source: The Hindu Business Line
   
- We can bring digital ad fraud down to single digits: John Montgomery, global EVP, brand safety, GroupM
Source: FE
   
- Keith Weed: Improving ad quality will solve the industry's digital issues
Source: MW
   
- Chicago launches ad campaign to counter Trump's immigration efforts
Source: Reuters
   
- Buffett Plan Revealed! Amid Ads for Co-Op, Strippers, Old Honda
Source: Bloomberg Quint
   
- If you've ever broken a resolution Brand Factory's ad campaign will resonate with you
Source: ET Brand Equity
   
 
- Conservatives buy 'dementia tax' Google ad as criticism of policy grows

Source: The Guardian

   
- Advertisers Seek to Simplify Agency Pay by Reviving Commissions

Source: WSJ

   
- Why Warren Buffett Took Out an Ad on the Same Page as One for a Strip Club

Source: Bloomberg

   
- 'I need a neck to throttle': Why publishers don't build their own ad tech

Source: Digiday

   
- Israeli ad spoofs Trump after speech

Source: The Hill

   
- Medical marijuana ad campaign pops up in city subways

Source: NY Daily News

   
- Digital Ad Veteran Jonathan Smith Lands Commercial Director Role At Signal

Source: B&T

   
     
Movies | Hindi
Hindi Medium....Fun in parts
Hindi Medium is meant to be a satire on the education system as it has evolved in India lately. Just about every institution likes to add the word 'International' to its name and claim to be affiliated to a system of education somewhere in the West.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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