19 May 2017 | Volume 66 Issue No:14   Facebook Twitter YouTube YouTube
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MAM | Marketing
OYO among LinkedIn's top 10 for job-seekers
Action and engagement by over 500 million LinkedIn members have put OYO among the top 10 companies in India that attract the best talent. It is the only hospitality player among the top ten, rubbing shoulders with marquee global and Indian companies such as Alphabet, Amazon, Flipkart, KPMG, Adobe and Reliance Industries.
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Star Champions ka World Cup

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

Product Manager:
 Gary Grewal
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

Creative Agency:
Star Sports creative communications team
Production House:

Red Ice Films


Robbie Grewal

    Watch the Video
MAM | Marketing
Chetan Bhagat unveils new venture logo on UC News
India's best-selling author Chetan Bhagat is now a producer. Bhagat unveiled the logo of his new production company, Chetan Bhagat Entertainment Pvt Ltd, exclusively on UC News, a news and content aggregation platform from Alibaba Mobile Business Group.
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MAM | Media And Advertising
GenNext defies age-related myths, Dentsu's Honda Activa 4G TVC shows
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has rolled out the latest television commercial (TVC) for exciting 4th Gen upgrade of Activa - India's No. 1 selling two-wheeler brand.
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MAM | Media And Advertising
Maxus' Lindsay Pattison to lead change initiatives across GroupM
GroupM, the world's leading media investment group, today announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients better in the extremely competitive business environment.
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Television | TV Channels
Vice & Telemundo tie up, former also expanding to MENA & India
Regulators | TRAI
TRAI may invite ideas to boost b'cast & tele-products manufacturing
Television | TV Channels
'Gourmet on Wheels' reality show Femme Foodies to air on Living Foodz from 22 May
Television | TV Channels
Shah predicts bigger majority for Modi in '19: India TV conclave
Television | TV Channels
Blitz ensures buzz around Sanyukt's replacement elderly love-story "Aisi Deewangi...", on air from 22 May
Television | TV Channels
Indian English news channels boycott BARC's viewership monitoring
Television | TV Channels
Republic TV has 51.9% viewership in debut week: BARC gives data to paid subs despite NBA's request
Television | TV Channels
Zee Anmol climbs & Colors drops two levels each
Television | TV Channels
100% more Airtel data offered in b'band plans
- Google wants all online ads to run on AMP format
- E-commerce knocked off list of top five advertised category in IPL 2017: report
Source: Live Mint
- Google thinks beyond ads at annual developer conference
Source: ET
- IAF's New Ad Campaign Tells Women To Touch The Skies
Source: Business World
- New TV ad on India vs Pakistan Champions Trophy 2017 is worth a watch
Source: IB Times
- Do startups need dedicated ad agencies?
Source: The Hindu Business Line
- German audiovisual ad revenues to slow in 2017
Source: Reuters
- Ogilvy's Sakshi Choudhary: An Emerging Woman Leader in Indian Advertising
Source: Ad Age India
- Google thinks beyond ads at its annual developer conference
Source: ET Brand Equity
- 3 Amazing Ads That Every Marks-Obsessed Indian Parent Must Watch
Source: YKA
- Social Native raises $8 million to build a new social media ad platform

Source: TC

- Twitter Taps Ad Exec To Help Bring in the Money

Source: Fortune

- University of Windsor goes national with ad campaign

Source: CBC

- German advertising market to grow to EURO 6 billion in 2017

Source: Broadband TV News

- Facebook's Ad Juggernaut Approaches Middle Age

Source: eMarketer

- Google Wants All Online Ads to Run on Its Speedy Mobile Formats

Source: Bloomberg

- Twitter Hires Ad Tech Veteran Bruce Falck to Rejuvenate Advertising Tools

Source: WSJ

- Can You See the Shonda Rhimes Touch in This Dove Ad?

Source: Creativity

- The advertising technique that funds most of the internet is grossly flawed: study

Source: CNBC

Movies | Hindi
Sarkar 3...Flogging a dead horse
The trend of making sequels seems to be more pronounced of late owing to the bankruptcy of ideas and imagination. Sarkar 3 carries the taking-the-audience-for-granted culture to a ridiculous level.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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