27 March 2017 | Volume 65 Issue No:78   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media and Advertising
Starcom India appoints Lalchandani as VP - buying
Starcom, a part of Publicis Media India, has, in a significant development, appointed specialist Navin Lalchandani as the vice-president of its media buying operations.
continue reading...
   
 
 
 
 
 
Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
MAM | Marketing
KidZania & Camlin 'Unwrapping Happiness' for kids
KidZania Delhi NCR, a Global Indoor Theme park, joined hands with leading stationery and art material marketer -- Kokuyo Camlin to create a unique initiative - `Unwrapping Happiness' at KidZania, Delhi NCR.
continue reading...
 
MAM | Marketing
fbb: WB, Sikkim & AP girls win at Colors Femina Miss India
India's most exciting, glamorous and credible beauty pageant Colors Femina Miss India 2017 is underway and continues its talent hunt in at fbb / Big Bazaar at Salt Lake City, Kolkata.
continue reading...
 
MAM | Marketing
Oxigen fuels Arunachal tourism
Oxigen Services, one of India's largest payment solutions provider, has signed a Memorandum of Understanding with the Department of Tourism, Arunachal Pradesh for becoming the preferred partner for providing digital payment solution to the residents and tourists visiting the state.
continue reading...
 
 
 
 
iWorld | OTT
Smart TV & streaming device makers may collaborate as race intensifies for on-demand content: F&S
 
MAM | Media and Advertising
Adobe Cloud will manage ads across TV & digital formats
 
 
Television | TV Channels
Aquaguard & Network18 to honour 'Water Heroes' at the 'Jal Daan' grand finale
 
Television | TV Channels
Nielsen and Fox television stations renew local television ratings agreement
 
 
Cable TV | MSO
Den demerger from Skynet approved, saving on AGR
 
Regulators | I&B Ministry
Notices to several Pak TV channels for 'violations'
 
Technology | Hardware
Electronic Manufacturing Cluster in Au'bad gets govt nod
 
MAM | Marketing
Brandttitude analytics will help understand customer behaviour & identify buying pattern
 
 
- Tasty Treat Launches New Bhujia Flavors in a Quirky Spot
- MTV Beats Says 'Blood Mein Hai Beat' In its Latest Spot
- Insurance Ads in India: Emotion & Humor In, Insights & Relevance Out?
Source: Ad Age India
   
- Times Group starts 'power of print' in association with Nestle
- In India, Reliance Jio will enable customers to cut cord: Sling TV CEO Roger Lynch
- Usha eyes 25 per cent growth in sewing machines, cooking appliances
Source: ET
   
- How a Middle Eastern airline sold 50% more tickets by trolling Donald Trump
Source: DNA India
   
- Two employees of advertising service arrested
Source: Kashmir Reader
   
- Legal action by HUL: Amul smells conspiracy against milk producers
Source: The Hindu Business Line
   
- Paytm to become member of ASCI
Source: BS
   
- Amul Defends TV Commercial, Says HUL Trying to Frighten it
Source: News18
   
- Digital content industry confident of finding place in market
Source: BT
   
- Proud moment! Deepika Padukone becomes the 'New Global Brand Ambassador' of L'Oreal Paris
Source: India TV News
   
 
- Snapchat 'will be bigger than Twitter, Yahoo and AOL with advertisers'

Source: The Guardian

   
- Brands Try to Blacklist Breitbart, but Ads Slip Through Anyway

Source: NY Times

   
- Former political prisoner protests after Metro rejects subway ad campaign

Source: Washington Post

   
- B.C. government ad spending to come under scrutiny

Source: The Globe And Mail

   
- How to stop losing sleep over ad fraud

Source: Campaign Asia

   
- YouTube ad boycott 'could drag on for months'

Source: The Times

   
- Collins, Faso targeted in ad campaign for health care votes

Source: D&C

   
- Enticing millennials to visit Illinois through tourism ad campaign

Source: The Drum

   
- Tory Burch under fire for cultural appropriation with new ad

Source: Stuff

   
     
Movies | Hindi
Machine.... Poor show
Machine is a rather unlikely story with an unlikely title. Coming from Abbas Mustan duo, the Burmawalla brothers, who made a reputation for giving thrillers and action films with good musical score, one expected more of the same stuff.
continue reading...
Movies | Hollywood
Kung Fu Panda 3 premiering on Star Movies on 19 March
This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior.
continue reading...
         
   
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

If You wish to UNSUBSCRIBE - CLICK HERE
Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2017. All Rights Reserved.
*If you are not able to see the mailer, please click here