24 March 2017 | Volume 65 Issue No:77   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media and Advertising
Biggest advertisers on television during first eleven weeks of 2017
The Music genre represented solely by Indian music company Super Cassettes Industries (Super Cassettes) was the third largest TV advertiser in terms of ad insertions during the first eleven weeks of 2017.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
MAM | Media and Advertising
Don't miss a single Hot IPL moment
Hotstar, India's leading video-on-demand platform has launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most avidly watched cricket tournament of the year.
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MAM | Marketing
Fastrack signs multi-year partnership with The Music Run
Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally.
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MAM | Marketing
Oppo launches F3 Plus, kickstarting 'group selfie' trend
The ever-evolving global smartphone brand Oppo, kick started the 'Group Selfie' trend today by launching the new Selfie Expert F3 Plus, priced at Rs 30,990. The F3 Plus features the brand's first dual front camera including a first-ever 120-degree wide-angle Group Selfie Camera.
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MAM | Media and Advertising
Gionee unveils campaign by Mullen Lintas
As a smartphone player that harbors ambitions of captivating the populace of this country with its offerings, Gionee has done itself proud by emerging a hot favorite amongst other emerging players.
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iWorld | VOD
Sky picks TiVo to search entertainment across linear TV & VoD using voice
 
Regulators | I&B Ministry
Automatic renewal of TV channels subject to fee and ten-year validity
 
 
Television | TV Channels
Aquaguard & Network18 to honour 'Water Heroes' at the 'Jal Daan' grand finale
 
Television | TV Channels
Nielsen and Fox television stations renew local television ratings agreement
 
 
Television | TV Channels
DD's kids channel could partner private players, launch this year
 
Specials | Event Coverage
FICCI FRAMES: Legitimate screens, stricter laws, best practices for IPR
 
iWorld | Broadband
Airtel acquires Tikona's 4G biz , adds 2300 MHz spectrum in five circles
 
Specials | Event Coverage
FICCI Frames 2017: Birth of other mediums cannot kill traditional TV
 
 
- To be effective, digital ads have to team up with other media channels: Study
Source: ET
   
- Verizon, AT&T suspend ads from Google over offensive videos
Source: TOI
   
- J&J, JPMorgan suspend YouTube ads over offensive videos
Source: DNA India
   
- Drugmaker Group's Ad Campaign Counters Trump's `Murder' Charge
Source: Bloomberg Quint
   
- Reliance Trends' ad campaign by Zoya Akhtar wants you to create trends not follow them
Source: ET Brand Equity
   
- Ranveer Singh's condom brand is launching a pair of jeans because why not
Source: India Today
   
- FM radio operators should cut advt inventory: industry players
Source: BS
   
- Blac Chyna oozes sensuality in a sizzling bridal look for ad campaign
Source: IB Tmes
   
- "I was shooting an ad, not holidaying with my girlfriend"- Varun Dhawan
Source: Bollywood Hungama
   
- Global Advertising Agency Alignments Will Soon Be A Thing Of Past
Source: BW
   
 
- U.S., U.K. Boycott Of Google And YouTube By Major Advertisers Spreading Over Hate Content

Source: Forbes

   
- Facebook introduces a new ad format - product-focused 'collection'

Source: TC

   
- Analyst: Digital Ad Woes Could Help TV Marginally

Source: Multichannel

   
- Web pioneer plans blockchain-based digital ad platform

Source: American Banker

   
- Google's ad crisis response shows web is growing up

Source: NY Post

   
- Ad Industry, Broadband Carriers Cheer Senate Vote To Scrap Privacy Rules

Source: Media Post

   
- Pantene celebrates African American hair in latest 'Strong is Beautiful' ad

Source: The Drum

   
- Moneysupermarket is back with a new ad - and it's zanier than ever

Source: Campaign Live

   
     
Movies | Hindi
Machine.... Poor show
Machine is a rather unlikely story with an unlikely title. Coming from Abbas Mustan duo, the Burmawalla brothers, who made a reputation for giving thrillers and action films with good musical score, one expected more of the same stuff.
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Movies | Hollywood
Kung Fu Panda 3 premiering on Star Movies on 19 March
This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior.
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