23 March 2017 | Volume 65 Issue No:76   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
Specials | Event Coverage
'Make piracy an economic offence, good cos 'badvertise' too'
Protection and enforcement of copyright continues to remain a challenge for the Media and Entertainment industry. According to estimates, rogue or pirate sites earned 35 per cent more revenues than the Indian Film Industry in 2016.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
MAM | Media and Advertising
Audo-visual, electronic media greatest beneficiary of Govt ads in 2016-17
A sum of Rs 5.0983 billion was spent on government advertisements through the audio video and electronic media.
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iWorld | Social Media
Photographs with social media become powerful tools for Information: Naidu
Photographs along with Social Media had been a potent combination in today's digital world as influential mediums to spread awareness and ensure Good Governance, Information and Broadcasting Minister M.Venkaiah Naidu has said.
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MAM | Media and Advertising
Ranveer Singh continues Durex association with denims
Bollywood superstar Ranveer Singh reinforced his association with Reckitt Benckiser's condom brand Durex. The actor has now decided to endorse the rubber maker's new denim product line - denims.
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Television | Production House
Amala Thomas, who epitomised professionalism in the media, is no more
Creative Producer and senior television professional Amala Thomas, who was the very epitome of professionalism all her life, is no more.
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Television | TV Channels
Rahul Chakravarti is Colors Bangla & Odia business head
 
Television | TV Channels
DD b'cast partner of CMS Vataran filmfest
 
 
Television | TV Channels
Infriengement case filed against makers of the movie Pushpaka Vimana
 
 
Specials | Event Coverage
FICCI Frames '17: Maharashtra to form IP crime unit to fight online piracy
 
iWorld | Telecom
Jio says Ookla has admitted to flaws in speed measurement system
 
Specials | Event Coverage
'Make piracy an economic offence, good cos 'badvertise' too'
 
MAM | Media and Advertising
Over 250 complaints of misleading ads about AYUSH products since Jan 2015
 
 
- From theatre to a coffee startup, this ad man is doing it all
- Instagram says advertising base tops 1 million businesses
Source: ET
   
- Airtel and Jio lock horns over alleged misleading ads
Source: BI
   
- I was shooting an ad not holidaying with my girlfriend, clarifies Varun Dhawan
- Vodafone-Idea merger: Advertising's loss
Source: DNA India
   
- Online advertisers sign up to better standards
Source: Live Mint
   
- No-smoking ads: Bollywood to take charge and add much-needed visual appeal
Source: HT
   
- All you need to know about Adobe's new 'Advertising Cloud' feature
- BIBA's latest ad campaign will make you wonder 'Who's that Girl'?
Source: ET Brand Equity
   
- Google Ad Crisis Spreads as Biggest Marketers Halt Spending
Source: Bloomberg Quint
   
- Google's YouTube losing major advertisers upset with videos
Source: India
   
 
- Colgate Is Running a Clever Upside-Down Snapchat Ad to Promote Water Conservation
- This Awesome Traffic-Jam-Beating Car Is a Sneaky Ad for Something Else Entirely

Source: Ad Week

   
- Adtech Is in for a Rough 2017. The Visible Measures Collapse Is Just the Beginning

Source: Fortune

   
- AT&T, Verizon Suspend YouTube Ads Over Hate-Speech Videos
- Morning Scramble: Ad Dollars Surged at 'CBS This Morning' in 2016

Source: Variety

   
- Food Network And HGTV Parent's Pitch To Ad Buyers: Environment Matters

Source: Forbes

   
- Upcoming dating app draws flak for 'racist' ad

Source: TNP

   
- Almost 20% of digital ad spending could be wasted

Source: AXIOS

   
- Google advertising row spreads to US brands

Source: BBC

   
     
Movies | Hindi
Machine.... Poor show
Machine is a rather unlikely story with an unlikely title. Coming from Abbas Mustan duo, the Burmawalla brothers, who made a reputation for giving thrillers and action films with good musical score, one expected more of the same stuff.
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Movies | Hollywood
Kung Fu Panda 3 premiering on Star Movies on 19 March
This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior.
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