21 March 2017 | Volume 65 Issue No:74   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
MAM | Marketing
Four brands enter the most advertised brands list in week 10 of 2017
Four brands entered the list of top 10 brands in terms of television ad insertions for week 10 (Saturday, 4 March 2017 to Friday, 10 March 2017) of 2017.
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Star Champions ka World Cup

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

Product Manager:
 Gary Grewal
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

Creative Agency:
Star Sports creative communications team
Production House:

Red Ice Films


Robbie Grewal

    Watch the Video
iWorld | Social Media
Germany threatens to penalise Facebook, Twitter for hate speech and fake news
Germany has threatened to impose fines of up to EURO 50 million (Euro Five crore) on social media networks including Facebook and Twitter if they fail to get their houses in order over the spread of hate speech online.
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MAM | Marketing
Jio takes Airtel to ASCI over network speed ad
The telecom war between Reliance Jio and other telecom service providers took a new turn when a complaint was lodged with the Advertising Standards Council of India (ASCI) against broadband tester Ookla's network speed test that said Bharti Airtel has the fastest network speed.
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iWorld | Enews
Kerala becomes first Indian state to declare access to Internet a human right
Television | TV Channels
Tashan-e-Ishq premiering at 8:30pm on Zee Anmol today
MAM | Marketing
FirmDecisions to help advertisers make better media investment decisions
Television | TV Channels
Most preferred Hindi GEC genres in weeks 1 to 10 of 2017
Regulators | I&B Ministry
MIB favours switching to DTH if consumers have problems with MSOs or LCOs
Television | TV Channels
Shark Tank-like govt-run show to tie up with TV prod house
iWorld | Telecom
Idea-Vodafone India merger creates leader with 42% market share
- Digital spends for marketers: India ad ecosystem still implements basic automation in buying and selling
- Occasion-based advertising needs to see better 'days'; here's what to do and what not to
Source: FE
- Google to Revamp Ad Policies After UK, Big Brands Boycott It
Source: NDTV
- Road department to earn Rs 50 lakh from ad space sales
Source: Mid-Day
- Alia Bhatt, Ranveer Singh launch 'MMT Assured Hotels' in this hilarious ad campaign
- Genelia is upset with Riteish Deshmukh; find out why via Pregakem's ad campaign
Source: ET Brand Equity
- Final guidelines on celebrity endorsements likely this week
Source: BS
- Reliance Jio files complaint against Airtel's new ads on Internet speed
Source: Live Mint
- The Goa fest ABBY Awrads 2017 unveiled their new campaign #MADEOFABBY
Source: ET
- Actress Neha Sharma To Endorse Japanese Skin Care Brand
Source: News18
- PV Sindhu, brand ambassador for PepsiCo's new sports drink
Source: The Hindu Business Line
- The Guardian Changing Media Summit – taking on fake news, ad fraud and filter bubbles
- Head of Google Europe apologises over ads on extremist content

Source: The Guardian

- Honda Split With Ad-Buying Agency Followed Breakdown in Trust

Source: WSJ

- Evers Mocks Opponent in First Ads of Superintendent Race

Source: US News

- Wait, Could A.D. Be Two People? This Pretty Little Liars Theory Says Yes

Source: Refinery29

- People think this ad for pink kitchen gadgets is sexist

Source: Mashable

- Scripps Study: Ad Engagement Higher With Lifestyle Shows

Source: Broadcasting Cable


- Reality Check: New Equality Measure Targets Gender Bias in Ads and Media

Source: Yahoo

- Powerful Ad Uses Trump's Own Words To Show How Essential Planned Parenthood Is

Source: Huffington Post

Movies | Hindi
Machine.... Poor show
Machine is a rather unlikely story with an unlikely title. Coming from Abbas Mustan duo, the Burmawalla brothers, who made a reputation for giving thrillers and action films with good musical score, one expected more of the same stuff.
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Movies | Hollywood
Kung Fu Panda 3 premiering on Star Movies on 19 March
This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior.
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