15 March 2017 | Volume 65 Issue No:70   Facebook Twitter YouTube YouTube
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MAM | Marketing
Ad & marketing growth may decelerate due to 'online' slowdown & no major spending: KPI
PQ Media's Annual KPI benchmark sees slower growth in 2017 owing to political & economic anxieties. Political leaders and parties were replaced in several leading global markets (US, UK, Brazil, South Korea), while other incumbents faced increased pressure from opposing parties (France, Japan, Germany, India).
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Star Champions ka World Cup

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

Product Manager:
 Gary Grewal
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

Creative Agency:
Star Sports creative communications team
Production House:

Red Ice Films


Robbie Grewal

    Watch the Video
MAM | Marketing
Kokuyo Camlin beautifies Pune station
More than 200 artists and art students from across Pune were roped in by Kokuyo Camlin Limited in an initiative with the Central Railway to paint certain designated sections at the historic Pune Railway Station.
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MAM | Media And Advertising
Six Inches communicates #kingstonkasecureUSB
Six Inches Communications recently launched the campaign for world leader in manufacturing memory products, Kingston Technology Corporation for their latest creation, password protected memory products.
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MAM | Media And Advertising
Water Communications designs campaign for Dr Batra's
Water Communications recently unveiled a new campaign for Dr Batra's based on the concept of 'live life to the fullest'. Additionally, the campaign also sought to dispel the perception that the brand was just a hair and skin specialist.
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iWorld | VOD
Netflix is home to 'Godzilla' & s2 of 'A Series of Unfortunate Events'
Regulators | TRAI
Green telecom: TRAI again extends time for ideas
Televisions | TV Channels
NewsX-MRC Exit Poll: BJP leads in UP, Punjab Congress vs AAP
iWorld | VOD
Fox launches video streaming service in Asia
Televisions | TV Channels
Impact Wrestling filming in Q4, talks with sponsors under way
Regulators | TRAI
Guest Column: TRAI's radical tariff & interconnect norms will usher in major changes
Movies | Hollywood
Paramount & Anonymous Content to make 'The Windfall' as a TV series
- Top 3 Ads of the Week: Ghadi Detergent, Amul, One Plus
Source: Ad Age India
- Jio effect: Telecom firms' ad spending rose 50% in 2016, says report
Source: Live Mint
- Snapdeal eyes over Rs 100 cr revenue from ad platform
Source: Hindustan Times
- Ayush body joins ASCI against misleading ads
Source: BS
- Megan Fox strips down for Frederick's of Hollywood lingerie ad campaign
Source: IB Times
- Facebook to launch B2B advertising campaign that focuses on mobile video ads
Source: BGR
- HDFC Mutual Fund stands strong in its fight against cancer with this new ad campaign
Source: ET Brand Equity
- Snapchat 2017 ad revenue forecast trimmed to $770 million: eMarketer
Source: Reuters
- Mobile ad networks struggling globally, says InMobi
Source: The Hindu Business Line
- Nasdaq provides blockchain tech to new advertising exchange
Source: FE
- Google AdWords vs Facebook Ads: How to decide which one is better for your business
Source: Your Story
- See the Crazy Thai Whisky Ad That DigitasLBi's Ronald Ng Has Been Trying to Beat for 20 Years

Source: Ad Week

- Sauce material: how Mad Men wrote the new Heinz ads

Source: The Guardian

- Ad Tech Veterans Bring Wall Street Trading to Ad Inventory

Source: WSJ

- Better Targeting Through TV: Will Trump Watch John Oliver's Ad?

Source: Media Post


- Nike's New Ad Asks A Question Arab Women Know All Too Well

Source: NPR

- Google deploys flamethrower on Android ad-fraud apps

Source: The Register

- Google and Facebook build digital ad duopoly

Source: FT

- JustAd launches Game Zone playable ad platform

Source: VB

- Everything about this ridiculous "CNN Nutrition" ad is a lie

Source: QZ

- What the hell are ad people supposed to do at SXSW?

Source: The Drum

Movies | Hindi
'Badrinath Ki Dulhania' is on its way to becoming a hit
The time period for the release of Badrinath Ki Dulhania was dicey to say the least. The film was released bang in the middle of days of election results in the most politically volatile states of the North India, board exams and the pre-Holi Friday.
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Movies | Hollywood
Kung Fu Panda 3 premiering on Star Movies on 19 March
This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior.
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