28 June 2017 | Volume 66 Issue No:37   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media And Advertising
Publicis strengthens content practice with key hire Urvashi Khanna
Publicis Media India has strengthened its Content Practice with a key hire in the form of Urvashi Khanna. She has joined as Associate Director, Content & Brand Solutions and will report in to the Content Practice Lead Gautham Pingali.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
MAM | Marketing
Majestic ties up with ScoreData to streamline analytics
BSE-SME-listed Majestic Research Services and Solutions Ltd (MRSS) has formed an alliance with California-based global data analytics firm - ScoreData to streamline sophisticated analytics in customer engagement.
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MAM | Media And Advertising
Vikas Parihar joins FCB India as president - digital integration
In a significant development to up FCB India's digital game, the group appointed Vikas Parihar as President - Digital Integration. In his role, Vikas will be driving digital transformation & business, partnering individual CEOs, implementing global digital practices and providing strategic leadership for digital integration, paving the digital roadway for FCB India.
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MAM | Media And Advertising
Marquees 2017: Ad club appoints HUL's Sanjiv Mehta as jury chair
Hindustan Unilever Limited CEO and MD Sanjiv Mehta will be chairing the jury for the Marquees awards in its debut year. The Advertising Club had announced the differentiated 'Marquees 2017' at Goafest in April.
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Television | TV Channels
Vivo wins IPL title rights for Rs 21.9 bn
 
iWorld | VOD
SonyLiv partners Pocket Aces, brings Filter Copy & Gobble originals
 
 
MAM | Media and Advertising
Viacom18 working with MCGM to instal art-inspired mobile toilets
 
Television | TV Channels
HistoryTV18: #BossWomen to tell stories of Indian women
 
Television | TV Channels
Child widow Gangaa to show her indomitable spirit on Zee Anmol
 
 
Cable TV | Multi System Operators
Arasu gets a month's extension to go digital
 
Regulators | TRAI
Star-TRAI case hearing in Madras High Court starts
 
DTH | DTH Operator
Tata Sky & QYOU partner to bring online video content
 
Television | TV Channels
Zee News' Vasindra Mishra joins Network18
 
 
- Ad Rates on Digital, VOD, OTT Platforms Increase 60-100% Over Last Year
- The Advertising Club Announces HUL's Sanjiv Mehta as Jury Chair for Marquees 2017
Source: Ad Age India
   
- After 2 Super Series title wins, Kidambi Srikanth being courted by ad deals
Source: ET
   
- Google braces for EU ruling that may slow shopping ad boom
Source: Live Mint
   
- British ad agency WPP affected by cyber attack - spokesman
Source: DNA India
   
- Vidya Balan once again turns brand ambassador for IFFM
Source: Bollyworm
   
- France's JCDecaux, America Movil create joint advertising venture in Mexico
Source: Reuters
   
- Adidas' #FanTheFire ad campaign aims to lift athletes and sports out of obscurity
Source: ET Brand Equity
   
- Twitter insists it is 'not just a social network' with launch of first brand campaign
Source: MW
   
 
- 10 Ways Google Chrome's Proposed Ad Blocker Could Impact Advertisers

Source: Forbes

   
- Advertising on the French Riviera: The Internet Come to Life

Source: NY Times

   
- Medicaid group's ad buy urges opposition to cuts

Source: The Hill

   
- Pro-Trump group pulls ad against fellow GOP senator

Source: CNN

   
- Hospitals Attack GOP Health Bill in $1 Million New Ad Campaign

Source: Bloomberg

   
- Sarah Palin sues NY Times for tying political ad to mass shooting

Source: NY Post

   
- News Corp Officially Launches Ad Network For Luxury Brands

Source: B&T

   
     
Movies | Hindi
Tubelight.... Betrays fans' faith
Tubelight is a slang used generally to refer to a person who is a slow-starter, takes time in grasping matters like jokes or a simple statement.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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