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| MAM | Marketing |
| Posterscope India launches OOHZONE |
Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched 'OOHZONE', a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media planning and execution mapping.
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| MAM | Marketing |
| Myntra launches digital campaign with customer |
Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) - Myntra's flagship biannual sale, from the north-east region. Her name is Novi, a homemaker with two daughters and passionate shopper of fashion, from Aizwal in Mizoram.
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| MAM | Media And Advertising |
| Ad platform POKKT appoints Wahab as VP |
POKKT, India's & SEA's leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted, strengthening and exploring new partnerships with mobile game publishers.
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| MAM | Marketing |
| AAAI honours senior media planner Roda Mehta |
The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year's AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry.
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