19 June 2017 | Volume 66 Issue No:32   Facebook Twitter YouTube YouTube
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MAM | Marketing
Star Sports launches UTT campaign with promo featuring top paddlers
Star Sports has launched a unique marketing campaign to build a base for its maiden season of Ultimate Table Tennis(UTT) starting 13 July. Star Sports has launched a promo of the campaign, planned around the central thought, which is: 'See Champions, Be Champions'.
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Star Champions ka World Cup

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

Product Manager:
 Gary Grewal
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

Creative Agency:
Star Sports creative communications team
Production House:

Red Ice Films


Robbie Grewal

    Watch the Video
MAM | Marketing
Telecast of Amul's misleading frozen dessert ad suspended
The Bombay High Court has directed popular FMCG brand Amul to suspend the telecast of the television commercial that showed frozen desserts in a negative light. The court has found the advertisement to be disparaging to HUL's Kwality Walls brand having a market share of around 51 per cent.
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MAM | Media And Advertising
Garodia Centre launches #MyDadMyHero campaign
Garodia International Centre for Learning Mumbai (GICLM) has launched #MyDadMyHero campaign on the occasion of Father's Day on 18 June. As a part of the campaign, a four-minute short film directed by Nitesh Ranglani was released on their YouTube channel featuring the school kids talking and discussing their favourite Superheroes.
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MAM | Marketing
PromaxBDA: Rishtey Cineplex only Indian b'caster to bag 'on-air branding' gold since '09
Rishtey Cineplex, Viacom18's exclusive Hindi movie channel, has been awarded the ultimate honour at the 2017 PromaxBDA Global Excellence Promotion, Marketing and Design Awards held at Los Angeles -- Gold for the Best Channel Image On-Air Branding.
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Cable TV | Multi System Operators
Hathway builds brand Special, adds two service categories
Television | TV Channels
Colors & Zee TV slip two slots, DD Nat surprises in Top 10
Television | TV Channels
Big Magic launches the sequel of the 90s' iconic show-'Hum panch phir se'
Television | TV Channels
Star Movies Select HD to air 'Alice Through the Looking Glass'
Television | TV Channels
Star India's senior VP legal Pulak Bagchi quits company
iWorld | Enews
India's 400 mn smartphones generate 80% data traffic: FB's Umang Bedi
Television | TV Channels
Star India joins global initiative to curb piracy
iWorld | Video On Demand
TVF elevates Gusain as CEO as Kumar steps down
- Advertising makes the leap outdoor
- Cannes Lion: The annual Oscars of advertising is here
- McCann & Medulla give India a boost in Lions Health awards
Source: BS
- OnePlus 5 full look revealed in ad campaign during India vs Pakistan ICC final match
Source: Indian Express
- Cannes Lions 2017: Indian Agencies Bag 10 Shortlists in Promo & Activation Category
Source: Ad Age India
- India vs Pakistan: TV ad rates 'rocket' ahead of ICC Champions Trophy 2017 final
Source: Hindustan Times
- Meet the man behind the only ad film to make it to Cannes Innovation list
Source: Mid-Day
- Kerala tourism ad film 'A Reading Room With a View' bags award
Source: DC
- Delhi traffic police object to whole body wrap advertisements on DTC buses
Source: FE
- Ad uses Scalise shooting against Ossoff in Georgia
- Pro-Trump groups take Obama out of context in Georgia election ad

Source: The Hill

- TV's Next Act: Targeting Ads at Yogurt Lovers and Home Buyers

Source: WSJ

- Mode Media Assets Acquired by Wedding Ad Network BrideClick in Bankruptcy Deal

Source: Variety

- New ad campaign to pressure five GOP senators to vote against health-care overhaul

Source: Washington Post

- What Instagram killing #ad really means

Source: Mumbrella

- Ad of the Day: Julie Walters takes a trip down memory lane in Vision Express campaign

Source: The Drum

- The future of ad agencies has never been more in doubt

Source: BI

Movies | Hindi
Phullu.....One for social cause
India is the flavour of the season. Be it biopics or social messages. The first awkward moment for the family audience was when bra panty underwear ads went online. Long ago, some makers ventured into bridging the gap between communities by depicting inter cast and inter class romance.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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