27 July 2017 | Volume 66 Issue No:60   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Dentsu buys Pune's Sokrati, rebrands Merkle India
Dentsu Aegis Network has announced that it has signed a definitive agreement to acquire Sokrati, India's leading data-driven performance marketing and analytics agency, launching Merkle in the country - the first launch of the global data-driven performance marketing agency in the Asia Pacific region.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
MAM | Media And Advertising
Starcom's Performics.Convonix becomes digital & SEO partner of Jeep India
Performics.Convonix, part of Starcom India, has won the additional SEO mandate of Jeep India. Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio. Starcom has the mandate for the media duties of FCA.
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MAM | Media And Advertising
eBay campaign busts myths about refurbished products
eBay India has launched its latest campaign #DontJudgeReboxed through a video release across its social media platforms. The campaign aims to educate consumers about refurbished products purchased on the platform and highlight these products to be as good as new. As part of the campaign, consumers can avail upto 70% off on electronic products.
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MAM | Media And Advertising
Canara HSBC OBC TVC uses interactive storytelling to highlight online term plan
Private life insurance company Canara HSBC Oriental Bank of Commerce Life Insurance has launched a new television commercial (TVC) for its flagship online offering - iSelect Term Plan.
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MAM | Marketing
Kalyan's global jewellery sale under way till 5 Aug
Kalyan Jewellers, a leading jewellery brand, will commence its much-awaited global annual sale on 27 July, 2017, across all its showrooms.
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MAM | Marketing
Viacom18 & E&Y partner licensing expo, Fashion TV & Universal, etc. to participate
India Licensing Expo (ILE), India's first business-to-business brand licensing show, will kickstart in August at Sahara Star in Mumbai and see participation of over 100+ global and domestic brands for retail industry. The show sponsors are Viacom18, Orian Installations, Dream Theatre and Bradford License India.
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Television | TV Channels
Sony sports channels to broadcast India's cricket tour of Lanka
 
Television | TV Channels
MTV to air new reality show 'Dropout Pvt Ltd'
 
 
Television | TV Channels
News18 Network's Rising Rajasthan to be held in Jaipur
 
Television | TV Channels
On the occasion of Kargil Vijay Diwas News18 India visits Kargil War Memorial
 
Television | TV Channels
India Today magazine featured as 'Cover of the Day'
 
 
iWorld | Telecom
Comment: Reliance Industries' telecom-media play fascinating, but complex & challenging too
 
Regulators | TRAI
Telangana govt. wishes to own satellite to air TV channels
 
iWorld | OTT
"We have a multi-headed monetization approach for Viu"- Vishal Maheshwari
 
DTH | DTH Operator
Airtel Digital TV sub base expands, even as ARPUs dip
 
 
- Inside Advertising's New Sober Industry Support Network
- AT&T Is Weathering Sprint and T-Mobile's Ad Assaults
- Pops Pens Book on Behind-the-Scenes of Every Loved Ad
Source: Ad Age India
   
- Amul appeals against ice cream ad ban order in battle with HUL
- Britain's ITV sees advertising pressure easing in third quarter
Source: TOI
   
- 'Take coercive action against ad agencies'
Source: The Hindu
   
- Facebook shares hit record high as mobile advertisement sales soar
Source: FE
   
- Ad spend under pressure as big brands pull back on TV
Source: MW
   
- M&A Analysis: Waging A War Against Bad Advertisements
Source: Business World
   
- KFC's latest 'The Whole Chicken' advertisement causes worldwide furore
Source: Zee News
   
- Ranveer Singh to be replaced by 'big star' as cola brand ambassador?
Source: Mid-Day
   
 
- Ad of the Day: P&G unveils poignant video about racial bias
- UK TV ad growth of 1.3% achieved despite first drop in TV spend in eight years

Source: The Drum

   
- Facebook Shares Jump as Earnings Ease Investors' Ad Growth Concerns
- Companies Are Paying Facebook to Promote Positive Press

Source: Fortune

   
- ITV clings to Love Island and Victoria as ad slump hits profits

Source: The Guardian

   
- Line's Q2: Fewer active users but profits leap off rising ad revenues

Source: TC

   
- Controversial Vegan Ad Slamming Cow's Milk Escapes Censor's Wrath

Source: B&T

   
- Perth comedian's 'hungry eyes' make him a TV ad sensation

Source: WA Today

   
- No Links to Cuomo? Their Ad Was Labeled 'Client: Andrew Cuomo'

Source: NY Times

   
- Despite an ocean of advertising money, traditional media is still flailing

Source: Mumbrella

   
     
Movies | Hindi
Munna Michael..... Just a passable affair!
Munna Michael follows the formula of musical films about disco dancers made during 1980s to the core. You know, the kind of films Mithun Chakraborty was identified with! Such films also provided ample scope for action
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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