26 July 2017 | Volume 66 Issue No:59   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Guest Column: Start-up hacks: A cheat sheet for success
With the convergence of technology and media, we are witnessing tremendous activity in the start-up space. From content to distribution to broadcast to affiliate opportunities, there is no dearth of new ideas and their backers. Surprisingly not all of them are covering all their bases to crack the start-up success code.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
MAM | Marketing
India-Sri Lanka test series net a bagful of ground & instadia sponsors
The folks at India-based sports management firm ITW Consulting are sporting broad smiles on their faces. The reason: a clutch of brands has signed up as on-ground sponsors for the upcoming India vs Sri Lanka test series starting 26 July in the Emerald isle.
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MAM | Media And Advertising
WATConsult gives humorous twist to Motilal Oswal marketing TIP
WATConsult, a leading and awarded digital and social media agency, part of Dentsu Aegis Network along with Motilal Oswal, India's leading financial service company has launched a digital campaign called #TheOnlyTIP.
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MAM | Media And Advertising
JSW portable slag cement TVC launched
ITW Playworx, the entertainment, media & communication arm of ITW Consulting, conceptualised and managed the launch of JSW Portable Slag Cement and celebration of Salboni Plant at Kolkata recently.
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iWorld | Social Media
Google parent Alphabet's profit hit by EU fine
 
Television | TV Channels
Shruti Anindita Varma appointed BAG Films' business & creative head
 
 
Movies | Regional
SPNI and Mojo production launches Maacher Jhol's trailer
 
 
Cable | Multi System Operators
Rajan Gupta replaces T S Panesar as new AIDCF President
 
Television | TV Channels
ZEEL reports steady Q1 FY2018 results
 
Regulators | TRAI
TRAI tariff: AIDCF impleads in Tata Sky, Airtel Digital pleas
 
Television | TV Channels
NDTV restructures biz & newsroom amidst reports of layoffs
 
 
- Ad company Interpublic's results disappoint, shares slide
- Axel Springer: German ad market not as bad as feared -Barclays
Source: TOI
   
- Sir John Hegarty on 'Mad Men': I liked the style of the show but the ads were so bad
Source: ET
   
- Tata Tea Jaago Re's New Ad Stirs a Dialogue on Gender Inequality
Source: Ad Age India
   
- This king rides the train: masala brand's ad jingle plays over and over
Source: Indian Express
   
- Yes, Google can continue to dominate advertising
Source: Live Mint
   
- Hotstar CEO on Ad-Free Premium Service, Multi-Screen Support, Android vs. iOS Divide, and More
Source: NDTV
   
- Why Snapdeal continues to spend on advertising despite despite being up for sale
Source: Zee Biz
   
- Patient X to consumer Y: How healthcare brands are advertising and positioning themselves
Source: ET Brand Equity
   
- When Dharmendra said that his ad should be better than Hema Malini's!
Source: DNA India
   
- Yuvraj Singh signs on as brand ambassador for co-working chain Creator's Gurukul
Source: The Hindu Business Line
   
 
- Paradigm Shift: The Evolution Of Podcast Advertising
- Are You Measuring The Offline Sales Coming From Your Digital Ads?

Source: Forbes

   
- IPG Misses Earnings Estimates, Adding to Ad Industry Woes

Source: WSJ

   
- 'The Emoji Movie' Tops Studios' TV Ad Spending

Source: Variety

   
- Guardian and News Corp to press ahead with ad alliance talks

Source: FT

   
- But did it work? Ad measurement companies are thriving

Source: Digiday

   
- Saudi lobby pays $138,000 for anti-Qatar ads in the US

Source: Aljazeera

   
- Diana Rauner appears in new ad praising governor's support for education

Source: Chicago Tribune

   
- Google revenue per ad click falls 23 per cent in quarter

Source: The Australian

   
- Vegan ad criticising 'inhumane' dairy practices escapes ban

Source: Campaign Live

   
- KFC's Rapping Chicken Ad Labelled "Disgusting" By Animal Activists

Source: B&T

   
     
Movies | Hindi
Munna Michael..... Just a passable affair!
Munna Michael follows the formula of musical films about disco dancers made during 1980s to the core. You know, the kind of films Mithun Chakraborty was identified with! Such films also provided ample scope for action
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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