25 July 2017 | Volume 66 Issue No:58   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Guest Column: Start-up hacks: A cheat sheet for success
With the convergence of technology and media, we are witnessing tremendous activity in the start-up space. From content to distribution to broadcast to affiliate opportunities, there is no dearth of new ideas and their backers. Surprisingly not all of them are covering all their bases to crack the start-up success code.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
iWorld | Ecommerce
Isobar specialists to power globally connected commerce offering
Isobar, part of Dentsu Aegis Network, has announced the launch of a global Isobar Commerce practice. The commerce practice will deliver commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight.
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MAM | Marketing
India-Sri Lanka test series net a bagful of ground & instadia sponsors
The folks at India-based sports management firm ITW Consulting are sporting broad smiles on their faces. The reason: a clutch of brands has signed up as on-ground sponsors for the upcoming India vs Sri Lanka test series starting 26 July in the Emerald isle.
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MAM | Media And Advertising
Gutenberg appoints Christina Daniels as director of content for India
Renowned content writer and author Christina Daniels has joined Gutenberg as director of content for India. Gutenberg founder and CEO Harjiv Singh said, "We have taken our time to find the right content leader, whose understanding of the communication business is phenomenal.
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MAM | Media And Advertising
WATConsult gives humorous twist to Motilal Oswal marketing TIP
WATConsult, a leading and awarded digital and social media agency, part of Dentsu Aegis Network along with Motilal Oswal, India's leading financial service company has launched a digital campaign called #TheOnlyTIP.
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MAM | Marketing
Aditya Birla Fashion embarks on national expansion
Aditya Birla Fashion and Retail Ltd.'s Van Heusen Innerwear & Athleisure business has announced a pan-India growth plan in this emerging segment. Since its foray last year, Van Heusen Innerwear & Athleisure has created a strong presence across 1700+ outlets across 80+ towns in South India, with its premium and innovative collection.
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MAM | Media And Advertising
JSW portable slag cement TVC launched
ITW Playworx, the entertainment, media & communication arm of ITW Consulting, conceptualised and managed the launch of JSW Portable Slag Cement and celebration of Salboni Plant at Kolkata recently.
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MAM | Marketing
Brand Street sets up fourth branch in Chennai
Brand Street India , an integrated marketing agency, continues geographic expansion with the opening of it's branch in Chennai. This will be the brand's fourth office in India and second office in southern India after Delhi, Mumbai and Bangalore.
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Television | TV Channels
Prasar Bharati Board favours separate DD News Hindi & English channels
 
Cable | Multi System Operators
Punjab govt. studying Arasu & other regulatory models on distribution
 
 
Television | TV Channels
Star World launches Game of Thrones season 7 with personalized posters
 
 
Specials | Event Coverage
"We are competing with Google & Facebook on the free side and with Netflix and Amazon on subscription" -- Hotstar CEO Ajit Mohan
 
Television | TV Channels
GRB Entertainment announced sales of it's top 4 documentaries
 
iWorld | OTT
ALT Balaji announces Dhimaner Dinkaal - its first Bengali original
 
Television | TV Channels
BCCI elevates Hemang Amin as COO
 
 
- Tata Tea talks about gender sensitization in new 'Jaago Re' campaign
- Zee Entertainment Q1 profit rises 16% to Rs251.6 crore
Source: Live Mint
   
- Top 3 Ads of the Week: Tata Tea, Tanishq, KBC
Source: Ad Age India
   
- Post-GST, hosiery majors gear up with higher ad spends
Source: The Hindu Business Line
   
- Siri Stars With Dwayne 'The Rock' Johnson in This Apple Ad
Source: NDTV
   
- In-app advertising: busting some common myths
Source: FE
   
- Ford shifts to local advertising as it looks to become more 'British-centric'
Source: MW
   
- 'Taapsee Pannu Replaces Katrina Kaif as Brand Ambassador for Leading Brand
Source: News18
   
- 'Poster Boys' trailer: Sunny Deol, Bobby Deol, Shreyas Talpade's vasectomy ad is hilarious
Source: Mid-Day
   
- Delhi government tells Philip Morris to remove all ads
Source: Deccan Chronicle
   
- Alphabet Earnings: Google Can Keep Dominating Advertising
Source: Bloomberg Quint
   
 
- Check Out Siri's New Co-Star in Apple's New Ad
- Alphabet Shares Dip as Some Ad Business Costs Increase

Source: Fortune

   
- The key to Alphabet's future success isn't in advertising

Source: QZ

   
- New Apple ad does some voice-first education with The Rock and Siri

Source: TC

   
- Viamedia Unveils Targeted Tools for Local Advertising Sales

Source: Broadcasting Cable

   
- A Republican's campaign ad uses audio from the congressional baseball shooting

Source: Vox

   
- Hispanic Dems' campaign arm to release new anti-wall ad

Source: The Hill

   
- Rep. Mo Brooks defends Senate ad invoking GOP baseball shooting

Source: CNN

   
- AT&T Kicks Off DirecTV Now Ad Campaign

Source: Multichannel

   
- Dear John: a break up letter to the advertising community

Source: The Drum

   
     
Movies | Hindi
Munna Michael..... Just a passable affair!
Munna Michael follows the formula of musical films about disco dancers made during 1980s to the core. You know, the kind of films Mithun Chakraborty was identified with! Such films also provided ample scope for action
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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