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MAM | Marketing |
Guest Column: Start-up hacks: A cheat sheet for success |
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With the convergence of technology and media, we are witnessing tremendous activity in the start-up space. From content to distribution to broadcast to affiliate opportunities, there is no dearth of new ideas and their backers. Surprisingly not all of them are covering all their bases to crack the start-up success code.
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MAM | Marketing |
Aditya Birla Fashion embarks on national expansion |
Aditya Birla Fashion and Retail Ltd.'s Van Heusen Innerwear & Athleisure business has announced a pan-India growth plan in this emerging segment. Since its foray last year, Van Heusen Innerwear & Athleisure has created a strong presence across 1700+ outlets across 80+ towns in South India, with its premium and innovative collection.
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MAM | Media And Advertising |
JSW portable slag cement TVC launched |
ITW Playworx, the entertainment, media & communication arm of ITW Consulting, conceptualised and managed the launch of JSW Portable Slag Cement and celebration of Salboni Plant at Kolkata recently.
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MAM | Marketing |
Brand Street sets up fourth branch in Chennai |
Brand Street India , an integrated marketing agency, continues geographic expansion with the opening of it's branch in Chennai. This will be the brand's fourth office in India and second office in southern India after Delhi, Mumbai and Bangalore.
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