24 July 2017 | Volume 66 Issue No:57   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
DAVP ads: Audio-visual medium gets lion's share
A sum of Rs 12.8577 billion was spent in 2016-17 in advertisements on various media by the Directorate of Advertising and Visual Publicity, the Parliament has been told.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
MAM | Media And Advertising
#NoWorldWithoutGirls: eBay & Sanam launch campaign
eBay India along with Band Sanam launched its campaign #NoWorldWithoutGirls. The campaign reinforces prohibition of sex determination kits and addresses a social evil that is prevalent across the Indian society towards acceptance of a girl child.
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MAM | Marketing
TBZ associates with 'Jab Harry Met Sejal'
TBZ is launching the 'Jab Harry Met Sejal' ring campaign on 21 July with a series of consumer centric activities till the release of the Shah Rukh Khan-Anushka Sharma film on 4 August, 2017, with different interactive elements such as 'Seek the Ring'; 'Meet and Greet with SRK & Anushka'; and 'Limited Edition Box on Purchase of the Ring'.
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MAM | Marketing
Sony Yay! partners with India Kids Fashion Week
Sony Yay!, the newest offering from Sony Pictures Networks India, has partnered with the latest edition of the India Kids Fashion Week as the official kids channel partner.
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MAM | Marketing
Oppo & Times ask -- What's your Fresh Factor?
The Times of India in collaboration with Oppo brings the 10th edition of the most coveted personality and talent hunt across colleges in India, Oppo Times Fresh Face 2017. The property has been a calendar event among collegians since its inception as it brings together students, from different cities, showcasing their unique talents.
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MAM | Media And Advertising
Grey's 4-week Salim show TV campaign launched
92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim.
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Regulators | I&B Ministry
Modify or shift 'double entendre' progs, cautions broadcasting council
 
Television | TV Channels
IPL: Media rights race hots up after IMG renews events deal
 
 
Television | TV Channels
Jeep Compass drives into Khatron Ke Khiladi - Pain in Spain
 
 
Regulators | I&B Ministry
Govt aiming to reduce 'copyright process' time, Star favours reforms to leverage animation & game tech
 
Television | TV Channels
ISL sponsorship: Hero triples investment at Rs 1.6 bn
 
iWorld | Broadband
ACT to invest Rs 7 bn in wireline infra, Rs 1 bn for Delhi
 
Cable TV | Multi System Operators
DEN Networks allots Rs 7.5 mn worth shares for eSOP
 
 
- Get your hands on the Saregama Carvaan retro audio player for 50 years of ad-free Indian music
- Centre warns channels on ads with false claims about drugs
Source: ET
   
- See the Spot: Amazon India Launches New Leg of #MomBeAGirlAgain Campaign
- AGRL Introduces Wagga Wagga Cooking Oil Range in India With a Heart Warming Campaign
Source: Ad Age India
   
- Alarmed at institutes offering courses without sanction, GADVASU writes to govt
Source: Hindustan Times
   
- Social media weaning away time spent on newspapers,TV: Assocham
Source: MW
   
- Ad claims misleading, modify it, ASCI tells Coconut Development Board
Source: The Hindu Business Line
   
- Delhi government asks tobacco companies to withdraw all ads
Source: ET Brand Equity
   
- Indian firms can become leaders in advance analytics usage: McKinsey's Jesko Perrey
Source: Live Mint
   
 
- Cricket war takes its toll on summer ad sales as Nine and Ten chase cautious market
- Honda 'ready for anything' in new CR-V ad

Source: Mumbrella

   
- Sexism in advertising is a problem - but hardly the worst one David Mitchell

Source: The Guardian

   
- New Apple ad does some voice-first education with The Rock and Siri

Source: TC

   
- Skegness ad 'slur' woman won over by 'best of British' resort

Source: BBC

   
- How app developers can avoid TV's advertising mistakes

Source: TNW

   
- Australia To Deliver Its Fifth Consecutive Year Of Financial Year Ad Growth

Source: B&T

   
- Power Ranking Lionel Messi's Best TV Ads

Source: Bleacher Report

   
     
Movies | Hindi
Munna Michael..... Just a passable affair!
Munna Michael follows the formula of musical films about disco dancers made during 1980s to the core. You know, the kind of films Mithun Chakraborty was identified with! Such films also provided ample scope for action
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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