20 July 2017 | Volume 66 Issue No:55   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media And Advertising
Publicis co Zenith wins Lactalis' media duties
As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26 countries, which includes India.
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Star Champions ka World Cup
 
 
Storyboard:

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

 
Product Manager:
 Gary Grewal
 
 
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

 
Creative Agency:
Star Sports creative communications team
 
Production House:

Red Ice Films

 
Director:

Robbie Grewal

 
    Watch the Video
 
 
MAM | Marketing
Zirca launches integrated native ad mgmt platform ContentdB
Zirca Digital Solutions has announced the launch of Asia's first native advertising management platform, ContentdB. The platform is designed to help manage content campaigns across multiple discovery, social, search networks and publishers.
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MAM | Marketing
Vodafone launches global design store
Vodafone has launched a global design store in Kanpur. It is a one-stop-shop with exclusive service counters on 4G, M-Pesa, Vodafone Red & Self Service Kiosk. It provides live and engaging experience of Vodafone's wide variety of products & services.
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MAM | Marketing
Colors partners Bajaj for United Sisters' Pinkathon promoted by Maximus Mice
Colors presents Pinkathon - Empowering Indian Women, Inspiring Partners Bajaj Electricals India's biggest women's run is coming to Delhi for the Fifth edition on Sunday, 17 September at Jawaharlal Nehru Stadium, Delhi.
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Television | TV Channels
Lahore HC lifts PEMRA ban on Indian TV shows
 
Television | TV Channels
Game of Thrones Season 7 starts on Hotstar, minutes after US showing
 
 
Television | TV Channels
Jeep Compass drives into Khatron Ke Khiladi - Pain in Spain
 
 
Regulators | High Court
Broadcast starts when put on TV and not till it reaches STB: Singhvi
 
Television | TV Channels
9XO's D'souza says: We invest zero amount in marketing
 
Television | TV Channels
Doordarshan opens doors to sponsored serials in 8 categories
 
Television | TV Channels
Mirror Now & govt working together on public issues without yelling, says Faye D'souza
 
 
- HDFC Bank Launches New Ad Campaign Titled 'India's No. 1 Bank'
- Kaun Banega Crorepati: A Breakthrough Format Which Runs on Its Marketing Success?
Source: Ad Age India
   
- LG, Goibibo, Colgate ads most watched on YouTube
- Mann Ki Baat earns All India Radio Rs5.19 crore in ad revenue
Source: Live Mint
   
- Kamal Haasan appointed ambassador of the Kabbadi team Tamil Thalaivas
Source: Hindustan Times
   
- Mark Ritson: Putting the C in KFC is an advertising error
Source: MW
   
- 'Ad Tech Armageddon:' Sizmek Acquires Rocket Fuel In $145m Deal
Source: TOI
   
- Sachin Tendulkar to endorse Sony's rebranded sports channels
Source: ET Brand Equity
   
- Life of a businesswoman: Sunny Leone to launch her own cosmetic line
Source: ET
   
- Sexist, much? Chinese Audi ad compares woman to used cars, people call for boycott
Source: India Today
   
- Magala Trojan cashes-in at the expense of small businesses
Source: Asian Age
   
 
- Skegness slur Lotto ad woman offered tour by mayor
- Virgin complaint bans Sky broadband ad

Source: BBC

   
- To Lure Ad Dollars, NBC Tied Megyn Kelly to 'Today'

Source: Variety

   
- The Company Partners With Abe Rakov To Launch Political Ad Arm

Source: Deadline

   
- Cadent Adding Addressable Linear to TV Ad Dashboard

Source: Multichannel

   
- What's The Best Ad Format For Your Brand's Story?

Source: Forbes

   
- Google previewed its VR ad prototype and we're not fans

Source: TNW

   
- Newport News airport posts ad for new executive director

Source: Daily Press

   
- Internet Association blasts net neutrality group over ad campaign

Source: The Hill

   
     
Movies | Hindi
Jagga Jasoos - a disappointment both as a musical and as a comedy
Describing a film as a musical is a misnomer as the genre does not exist and in any case music as we knew it has virtually ceased to exist Hindi films which have lyrics that pass off as songs.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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