18 July 2017 | Volume 66 Issue No:53   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Deepika & grandma enjoy Britannia Wonderfulls' crunchy texture and taste
Britannia is looking at delighting cookie lovers with the launch of its all new Britannia Good Day Wonderfulls, an extension to the Good Day family and is currently available across all major cities in India. The TVC campaign supporting the launch is based on the theme: 'Cookies so wonderful, you'd want your loved ones to have it'.
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Star Champions ka World Cup

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

Product Manager:
 Gary Grewal
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

Creative Agency:
Star Sports creative communications team
Production House:

Red Ice Films


Robbie Grewal

    Watch the Video
MAM | Media And Advertising
MullenLowe Lintas India CEO Joe to move on in Sept-end
MullenLowe Lintas Group India group chairman and CEO, and south & southeast Asia regional president Joseph George (Joe) has decided to move on from the agency network at the end of September 2017.
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MAM | Marketing
Chef Kunal Kapur signed on as brand ambassador for Stemilt Growers
In yet another significant milestone, IG International, India's fresh fruit importer, has welcomed renowned Indian celebrity chef and restaurateur, Kunal Kapur, to endorse its fruit brand, Stemilt Growers.
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MAM | Marketing
Ranbir urges Rupa's Macroman & Macrowoman to 'live open'
The millennial is not just a different generation, they are a different breed. Unconventional choices, modern philosophies define them. And none other than youth icon Ranbir Kapoor can represent them better.
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Regulators | I&B Ministry
MIB Naidu is NDA nominee for Vice-President of the country
World | Broadband
Broadband: Futuristic policy to deal with communication & entertainment challenges
Television | TV Channels
Star English Network shows bags 50 nominations at Primetime Emmy Awards
Television | TV Channels
DoIT Sports forms strategic partnership with InsideSport.co
Cable TV | Local Cable Operators
Supreme Court stays order on entertainment tax by LCOs
World | Broadband
Broadband subs growth slows further, wireline broadband loses subs
Regulators | High Court
Star India's rejoinder today to Madras HC on challenge to TRAI Tariff order
iWorld | OTT
OTT's first digital talent hunt for kids launched on Voot
- Marico's Hair & Care Launches New Avatar of Fruit Hair Oils with A Fresh Spot
- Soho Square has Never had National Leadership, And This is Where I Come In: Sumanto Chattopadhyay
Source: Ad Age India
- Ads which perpetuate sexist stereotypes to be banned in Britain
Source: TOI
- Jio files complaint against Airtel and Ookla for speed test ads: report
Source: Medianama
- Ad tech can no longer handle all the ads available for sale
Source: BI
- Israeli mobile ad firm Taptica buys control of Japanese ad firm
Source: Reuters
- Is Facebook going to sell ad spaces across all its platforms?
Source: ET Brand Equity
- Hamam urges women to take charge of their safety in new ad campaign
Source: Live Mint
- Mother of modern media makes a clarion call to the ad world
Source: Campaign India
- Jagran Prakashan President Apurva Purohit: Plan to increase ad rates by 8-10 pct this year
Source: FE
- Global online video consumption and advertising to increase by a fifth in 2017
- ourism Ireland unravels 77-metre tapestry to mark Game of Thrones series launch

Source: The Drum

- Standards body unveils plan to crack down on sexist advertisements

Source: The Guardian

- Snapchat Launches Publisher Tool to Simplify Ad Creation

Source: Variety

- New ITV chief faces ad slide and digital threat

Source: FT

- How blockchain is used in media and advertising

Source: Digiday

- I moved from advertising to PR for one reason: social media

Source: Mumbrella

- Ad spending on mobile video will reach $18 billion next year, surpassing desktop

Source: Recode

- Global online video consumption and advertising to increase by a fifth in 2017

Source: The Drum

Movies | Hindi
Jagga Jasoos - a disappointment both as a musical and as a comedy
Describing a film as a musical is a misnomer as the genre does not exist and in any case music as we knew it has virtually ceased to exist Hindi films which have lyrics that pass off as songs.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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