17 July 2017 | Volume 66 Issue No:52   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Marico's hair oil campaign depicts ingredients' visual delight
Marico's youthful and contemporary hair nourishment brand, Hair & Care, has launched a new campaign for its revolutionary fruit hair oils. With this campaign, the brand aims to reignite a feeling of exhilaration and excitement towards hair oiling amongst its youthful consumers.
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Star Champions ka World Cup

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

Product Manager:
 Gary Grewal
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

Creative Agency:
Star Sports creative communications team
Production House:

Red Ice Films


Robbie Grewal

    Watch the Video
iWorld | Social Media
Twitter ahead of Facebook & Instagram among non-conventional B2B channels: Pulp
Seventy five per cent marketers chose Instagram as their most preferred channel for sharing image-based content, while Twitter and Facebook garnered brand approval ratings of 63 per cent and 56 per cent, respectively for the same.
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MAM | Marketing
Viacom18 welcomes Peppa Pig & George, largest party with Hamley's
Viacom18 Consumer Products, the consumer products arm of Viacom18, is all set to welcome the internationally acclaimed character of Peppa Pig and her brother George, to India this July.
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Movies | Short Films
Saregama & Officer's Choice launch short film platform Salute Zindagi
Allied Blenders and Distillers Pvt. Ltd., India's homegrown spirits company, has launched Officer's Choice Blue Snacks, Salute Zindagi, in association with Saregama.
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MAM | Marketing
Raunaq's Bandelkar & singer Sharma win World News Network awards
The real estate baron from Mumbai Rajan Bandelkar of the Raunak Group had over the weekend attended the Paris Appreciation Awards 2017. Bandelkar was bestowed with the 'Emerging Indian Realty Icon' of the Year Award.
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Regulators | TRAI
TRAI Net Neutrality OHD in Bengaluru on 25 July
Cable TV | People
Rajesh Sethi re-designated chief biz transformation officer of Siti Networks
Television | TV Channels
Star English Network shows bags 50 nominations at Primetime Emmy Awards
Television | TV Channels
DoIT Sports forms strategic partnership with InsideSport.co
Cable TV | Multi System Operators
Hinduja's NXT Digital enters Fastway-dominated Punjab
Television | TV Channels
Premier Futsal announces 3 year association with football legend Ronaldinho
Specials | Event Coverage
Republic to debut VR content from August for viewers
iWorld | VOD
Of Weaving Entertainment, digitally!
- Firefox Focus review: The private browser with automatic ad blocker
- Facebook putting ads on all its platforms for revenue: Report
Source: ET
- SC to hear Maken's PIL on advertisements by Delhi Government
Source: BS
- How Dangerous Is Texting And Driving? This Ad Going Viral Will Show You
Source: NDTV
- Apple rejects Ad blocker updates from App Store
Source: Deccan Chronicle
- Sushant Singh Rajput's cryptic tweet; Katrina, Ranbir's Amul ad: Social Media Stalkers' Guide
Source: First Post
- Facebook Messenger soon to be crowded with adverts in its 'Home' tab
Source: News Nation
- Policybazaar Urges Consumers to Compare Car Insurance Plans Before Buying
Source: Ad Age India
- Meet UNICEF's brand new Global Goodwill Ambassador, Superwoman Lilly Singh
Source: IB Times
- Belgian CSA asks questions on TF1 ad window

Source: Broadband TV News

- 'Andrew Little, regular guy' is the theme of Labour's first campaign ad

Source: Stuff

- The simple solution to plugging loopholes in targted electoral ad spending

Source: Cityam

- Ex-LG Security Officer Targets Ad Privacy with Blockchain Search Engine

Source: Coindesk

- Survey respondents couldn't name ad that either appeals or repels

Source: The Australian

- Notre Dame AD 'would love to play' Alabama

Source: Sporting News

- The bloke behind the Far North's most annoying TV ads

Source: Cairns Post

Movies | Hindi
Jagga Jasoos - a disappointment both as a musical and as a comedy
Describing a film as a musical is a misnomer as the genre does not exist and in any case music as we knew it has virtually ceased to exist Hindi films which have lyrics that pass off as songs.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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