24 January 2017 | Volume 65 Issue No:36   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
BankBazaar.com partners with Experian
BankBazaar.com, India's leading financial marketplace, has announced its tie-up with credit bureau Experian to offer free credit monitoring service to customers, giving them a much better understanding of their financial footprints.
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Made for Foodies, Made by Foodies
 
 
Storyboard:

From the indulgent cheese burst pizzas to chocolate excess in Choco Lava Cake, the vision for Domino's Pizza has always been to delight consumers with innovative offerings. Taking one more step in this direction, the brand has introduced an all new Winter Menu comprising of first ever products in India. The two first-of-their-kind new pizzas from Domino's - Quattro Formaggi Burst and Choco pizza, are a combination of unexpected and interesting ingredients - one with four cheese flavors and the other a chocolate dessert overload on a pizza base. The campaign showcases completely new brand narratives, and calls out to the foodies, especially the cheese and chocolate lovers. These are the people who love to eat, love to talk about what they eat and have food on their mind all the time. Both pizzas are made as an ode to foodies and feature the famous food critiques Rocky & Mayur to be a part of the campaign as they are the flag bearer of foodie sub-culture in India.

 
Production House:
Nirvana Films
 
Director:
Prashant Madan
 
Director of production:
Marjorie Rodrigues
 
Purpose of the ad:

Domino's Pizza India has introduced two new offerings - Quattro Formaggi Burst Pizza and the Choco Pizza for its ever-evolving customers who look forward to more indulgent and refined flavors during this season. The news products are based on an International concept and adapted to the Indian choice and taste. 'Quattro Formaggi' Burst is layered with four different kinds of cheese flavors - Cheddar, Gouda, Mozzarella, and Ricotta ( on the top). Choco Pizza offers a delectable combination of choco-brownie, choco cookie, cheesecake and nougatine topped with choco sauce and white choco chips over a crispy, freshly baked, wheat thin crust pizza. Both the products are designed to give a great flavorful experience, taking the concept of indulgence up a notch.

 
Creative Agency:
Contract Advertising (I) Pvt. Ltd.
 
Creative:

Ashish Chakravarty (National Creative Director) Mayur Hola (Executive Creative Director) Anand Bhushan (Creative Director)

 
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MAM | Media and Advertising
VML appoints Venkatagiri Rao as creative head
Global digital marketing agency VML has announced the appointment of Venkatagiri Rao as Creative Head - India, as part of a significant step to solidify its creative capabilities. In his new role, Venkat will spearhead the office's creative practice, which continues to form the foundation for the agency's growth.
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iWorld | e-Commerece
Amazon to aid Nagaland women entrepreneurs
Amazon.in will work closely with the Nagaland government to enable women sellers in the state to embrace digital commerce through training, mentorship & skill development workshops.
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Television | TV Channels
Sun TV to air Nandini on four GEC channels
 
Television | TV Channels
RBNL ex-CBO Khanchandani joins Arnab's Republic
 
 
Television | TV Channels
Miss Universe 2016 to air on Zee Cafe live from Philippines
 
 
Regulators | I&B Ministry
Dist. National Informatics Centres to be of international standards
 
Television | TV Channels
Sony Entertainment launches historical series 'Peshwa Bajirao'
 
Regulators | I&B Ministry
Idea, Star Den among Rs-1200 cr FDI proposals approved; latter to switch to investing biz
 
Television | TV Channels
Sony Entertainment TV plans to expand its early prime time to 6pm
 
 
- Prime Time Awards: Short and long form advertising will co-exist: Sunil Kataria, Godrej India
Source: E4M
   
- Facebook Live will become 'as big as TV' for advertising
Source: Marketing Week
   
- Digital advertising in 2017: Elephant in the room?
Source: Live Mint
   
- How this advertising company uses its training program to try to convince STEM grads away from Google and Facebook
Source: Buisness Insider
   
- Indian ISPs block Streamable; Airtel runs ads on block page
Source: Media Nama
   
- SEBI issues new guidelines for mutual fund ads
Source: ET
   
- The internet loves Lush's new Valentine's Day ads featuring same-sex couples
Source: BII
   
 
- 2017: A Good Year for Ad Tech & Martech M&A

Source: DW

   
- The good and bad news for UK women in advertising in 5 charts

Source: Digi Day

   
- Not advertising but "story-doing" as a force for good

Source: Campaign

   
- How advertising on The Local brought the international crowd to this ski resort

Source: The Local SE

   
- Radio As Part Of Your Advertising Plan

Source: Radio NK

   
- SoundCloud amps up advertising with programmatic buying in the US

Source: TC

   
- Chipotle Picks New Partners for Advertising, Media Planning and Buying

Source: MMW

   
- Online property advertising 'sealed fate' of local press, says former editor

Source: Holdthe Frontpage

 

     
Movies | Hindi
Dangal benchmarked; new big race on cards
It has been tough going for the exhibition trade for the last couple of weeks as there has been nothing to feed the screens. Thankfully, Dangal sustained the trade for three weeks and still, in its fourth week and fifth weekend, has been drawing better footfalls than the new releases could do.
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Movies | Hollywood
Star Wars: Complete Saga is back on Star Movies!
Star Wars: Episode | - The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II - Attack of the Clones on 15 January at the same time.
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