20 January 2017 | Volume 65 Issue No:34   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media and Advertising
Mall wali quality, ShopClues wale prices
ShopClues, one of India's largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India's start-up landscape.
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Made for Foodies, Made by Foodies
 
 
Storyboard:

From the indulgent cheese burst pizzas to chocolate excess in Choco Lava Cake, the vision for Domino's Pizza has always been to delight consumers with innovative offerings. Taking one more step in this direction, the brand has introduced an all new Winter Menu comprising of first ever products in India. The two first-of-their-kind new pizzas from Domino's - Quattro Formaggi Burst and Choco pizza, are a combination of unexpected and interesting ingredients - one with four cheese flavors and the other a chocolate dessert overload on a pizza base. The campaign showcases completely new brand narratives, and calls out to the foodies, especially the cheese and chocolate lovers. These are the people who love to eat, love to talk about what they eat and have food on their mind all the time. Both pizzas are made as an ode to foodies and feature the famous food critiques Rocky & Mayur to be a part of the campaign as they are the flag bearer of foodie sub-culture in India.

 
Production House:
Nirvana Films
 
Director:
Prashant Madan
 
Director of production:
Marjorie Rodrigues
 
Purpose of the ad:

Domino's Pizza India has introduced two new offerings - Quattro Formaggi Burst Pizza and the Choco Pizza for its ever-evolving customers who look forward to more indulgent and refined flavors during this season. The news products are based on an International concept and adapted to the Indian choice and taste. 'Quattro Formaggi' Burst is layered with four different kinds of cheese flavors - Cheddar, Gouda, Mozzarella, and Ricotta ( on the top). Choco Pizza offers a delectable combination of choco-brownie, choco cookie, cheesecake and nougatine topped with choco sauce and white choco chips over a crispy, freshly baked, wheat thin crust pizza. Both the products are designed to give a great flavorful experience, taking the concept of indulgence up a notch.

 
Creative Agency:
Contract Advertising (I) Pvt. Ltd.
 
Creative:

Ashish Chakravarty (National Creative Director) Mayur Hola (Executive Creative Director) Anand Bhushan (Creative Director)

 
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MAM | Marketing
DB Corp's radio business numbers expand with network growth
DB Corp's MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17).
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MAM | Media and Advertising
FCB Interface with Mahindra's 'joy of breaking free'
FCB Interface has launched a brand new campaign for Mahindra's range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem.
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Television | TV Channels
Sony Pictures-Ten Sports deal cleared by CCI
 
Television | TV Channels
Zee signs four TV-series deal with Eccho Rights
 
 
Television | TV Channels
Miss Universe 2016 to air on Zee Cafe live from Philippines
 
 
iWorld | VOD
Amazon Prime Video India ties up with OML
 
Television | TV Channels
Colors leads the BARC week 2 Hindi GEC (U+R) market
 
Movies | Hollywood
xXx India blitz cost Viacom 18 over Rs 10 crore
 
Satellites | Satellites Operators
Satellite Communication among various studies by ISRO and the Japanese JAXA
 
 
- Salad Bar Sparks a Freestyle Rap: It's Last Night's New Ads
- Bai Jumps in Super Bowl With Justin Timberlake
Source: Ad Age India
   
- Japan's biggest advertising company Dentsu has replaced its CEO
- Snapchat's ad targeting is starting to look more like Facebook's
Source: BI
   
- Varun and Amy up the style game as they shoot for an ad!
Source: Pink Villa
   
- True Balance aims 100 mn users in India, launches advertising & recharging platforms
Source: ET Telecom
   
- MoneySuperMarket bodyguard dance ad tops 2016 complaints list
Source: Reuters
   
- Watch FKA Twigs collaborate with Nike for the brand's latest ad campaign
Source: ET Brand Equity
   
- ScoopWhoop losses surge over 150% to Rs6.5 crore in FY16
Source: Live Mint
   
- Dentsu Impact bags HT Media's creative duties barring radio brands
Source: Campaign India
   
 
- There's a High Bar for Trump's Inauguration to Beat Previous TV Ratings
- Ryan Lochte Seeks Fresh Start From His Drama-Filled Past in PowerBar Campaign

Source: Ad Week

   
- Snapchat embraces offline purchase ad targeting its CEO called "creepy"

Source: TC

   
- How Google's Ad Auctions Work

Source: WSJ

   
- This Super Bowl Ad Got Rejected for Being Too Political

Source: Fortune

   
- Here's how they made that physics-defying Gravity Rush 2 ad

Source: Polygon

   
- Moneysupermarket TV ad draws complaints as trust in comparison sites slips

Source: Telegraph

   
- The immature digital ad market has to determine what it values and why

Source: The Drum

   
- Twitter Hits Jerry Rice Hard For His Popeyes Fried Chicken Ad

Source: Huffington Post

 

     
Movies | Hindi
Rajkummar Rao's Newton to make world premiere at Berlin Festival
The New Year is beginning on a high note for Drishyam Films, the makers of much loved films such as Masaan, Dhanak and Waiting.
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Movies | Hollywood
Star Wars: Complete Saga is back on Star Movies!
Star Wars: Episode | - The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II - Attack of the Clones on 15 January at the same time.
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