18 January 2017 | Volume 65 Issue No:32   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media and Advertising
Priyanka in new Pantene ad
Pantene, one of India's leading hair care brands along with new brand ambassador Priyanka Chopra, launches a new and improved formula. The brand launches its biggest breakthrough in 30 years: Pantene's new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.
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Made for Foodies, Made by Foodies
 
 
Storyboard:

From the indulgent cheese burst pizzas to chocolate excess in Choco Lava Cake, the vision for Domino's Pizza has always been to delight consumers with innovative offerings. Taking one more step in this direction, the brand has introduced an all new Winter Menu comprising of first ever products in India. The two first-of-their-kind new pizzas from Domino's - Quattro Formaggi Burst and Choco pizza, are a combination of unexpected and interesting ingredients - one with four cheese flavors and the other a chocolate dessert overload on a pizza base. The campaign showcases completely new brand narratives, and calls out to the foodies, especially the cheese and chocolate lovers. These are the people who love to eat, love to talk about what they eat and have food on their mind all the time. Both pizzas are made as an ode to foodies and feature the famous food critiques Rocky & Mayur to be a part of the campaign as they are the flag bearer of foodie sub-culture in India.

 
Production House:
Nirvana Films
 
Director:
Prashant Madan
 
Director of production:
Marjorie Rodrigues
 
Purpose of the ad:

Domino's Pizza India has introduced two new offerings - Quattro Formaggi Burst Pizza and the Choco Pizza for its ever-evolving customers who look forward to more indulgent and refined flavors during this season. The news products are based on an International concept and adapted to the Indian choice and taste. 'Quattro Formaggi' Burst is layered with four different kinds of cheese flavors - Cheddar, Gouda, Mozzarella, and Ricotta ( on the top). Choco Pizza offers a delectable combination of choco-brownie, choco cookie, cheesecake and nougatine topped with choco sauce and white choco chips over a crispy, freshly baked, wheat thin crust pizza. Both the products are designed to give a great flavorful experience, taking the concept of indulgence up a notch.

 
Creative Agency:
Contract Advertising (I) Pvt. Ltd.
 
Creative:

Ashish Chakravarty (National Creative Director) Mayur Hola (Executive Creative Director) Anand Bhushan (Creative Director)

 
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MAM | Marketing
E-com: Godrej Interio, IBM tie up
IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers.
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MAM | Marketing
Jahan Desh ke Rakshak wahan tak DishTV; special offer launched
There is no greater love, than the love for one's country. As India celebrated the 69th Army Day on 15 January, DishTV paid tribute to the valour, indomitable spirit and determination of the brave soldiers of the Indian Armed Forces.
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MAM | Marketing
'Unpack Your Dreams', advise cricketers
Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand's new identity and stylish product line.
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iWorld | OTT
Indian digital industry to be worth Rs 20k cr by '20: EY report
 
Regulators | I&B Ministry
Int'l TV Fest: A-Pac Broadcasting Union's two India teams to participate
 
 
Television | TV Channels
Unsponsored 'Remonetise India' simulcast on all Times channels without ads
 
Television | TV Channels
Star Movies starts Star Wars saga from 14 Jan
 
 
Television | TV Channels
'Asia's Got Talent' s2 to air on AXN; multi-year deal with FreemantleMedia confirmed
 
iWorld | Telecom
BSNL-Tata tie up; 44 million hotspots available abroad
 
Television | TV Channels
Barkha Dutt bids adieu to NDTV; hints at new venture
 
Television | TV Channels
Dec '16: Private TV channels now number 899
 
 
- Frozen's Princess Elsa on a meth addiction warning billboard...
Source: ILT
   
- Baba Ramdev's ad for floor cleaner with 'holy cow urine' irks many as it aims to 'stop cow slaughter'
Source: The Indian Express
   
- Rural push: Samsung's latest ad succeeds in reaching target audience
Source: The Financial Express
   
- Ad industry join hands to fight violence against women; The Ad Club & AAAI to fund, launch campaign at Goafest 2017
Source: E4M
   
- Is that Galaxy S8 on Samsung Display video ad? What we know so far
Source: IB Times
   
- Mahesh-Trivikram Starts Shoot for a Commercial Ad
Source: CC
   
- Early-stage VC fund Quarizon invests in SaaS ad platform
Source: Vc Circle
   
- Sainsbury's, John Lewis and M&S: The Top 10 YouTube ads for 2016
Source: Marketing Wek
   
 
- Acumen Capital Analysts Give Alaris Royalty Corp. (AD) a C$26.50 Price Target

Source: BBNS

   
- Nintendo Switch German TV Commercial Is The First TV Ad & Focuses Mainly On The Legend Of Zelda Breath Of The Wild

Source: Mobi Picker

   
- TV Advertising Guru: Advancing Television Advertising Towards An Ideal 'TVTopia'

Source: PSFK

   
- Advertising "underpins the EU economy" says Deloitte

Source: Netimpreative

   
- Glue Named Top 20 New York Ad Agency

Source: Market Wired

   
- 'A marriage of Twitter and The Economist': How Axios is serving up news for social media addicts

Source: Poynter

   
- Give your business a boost with our new campaign and win $10,000 of advertising

Source: Time & Star

   
- ASK THE CAMPAIGN DOC: THE WORST CAMPAIGN OF 2016?
Source: Campaign & Elections

 

     
Movies | Hindi
Weak films fall by Dangal-side
The exhibition sector felt some relief with a blockbuster in Dangal after a long gap to help them sustain the cinemas, the vacuum faces them again as the two new movies, OK Jaanu and Haraamkhor, failed to bring in even the initial audience or, for that matter, even the compulsive first day or first weekend viewers.
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Movies | Hollywood
Star Wars: Complete Saga is back on Star Movies!
Star Wars: Episode | - The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II - Attack of the Clones on 15 January at the same time.
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