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17 January 2017 | Volume 65 Issue No:31 |
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visit
website: www.indiantelevision.com |
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Made for Foodies, Made by Foodies |
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Storyboard: |
From the indulgent cheese burst pizzas to chocolate excess in Choco Lava Cake, the vision for Domino's Pizza has always been to delight consumers with innovative offerings. Taking one more step in this direction, the brand has introduced an all new Winter Menu comprising of first ever products in India. The two first-of-their-kind new pizzas from Domino's - Quattro Formaggi Burst and Choco pizza, are a combination of unexpected and interesting ingredients - one with four cheese flavors and the other a chocolate dessert overload on a pizza base.
The campaign showcases completely new brand narratives, and calls out to the foodies, especially the cheese and chocolate lovers. These are the people who love to eat, love to talk about what they eat and have food on their mind all the time. Both pizzas are made as an ode to foodies and feature the famous food critiques Rocky & Mayur to be a part of the campaign as they are the flag bearer of foodie sub-culture in India.
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Production House: |
Nirvana Films |
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Director: |
Prashant Madan |
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Director of production: |
Marjorie Rodrigues |
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Purpose
of the ad: |
Domino's Pizza India has introduced two new offerings - Quattro Formaggi Burst Pizza and the Choco Pizza for its ever-evolving customers who look forward to more indulgent and refined flavors during this season. The news products are based on an International concept and adapted to the Indian choice and taste. 'Quattro Formaggi' Burst is layered with four different kinds of cheese flavors - Cheddar, Gouda, Mozzarella, and Ricotta ( on the top). Choco Pizza offers a delectable combination of choco-brownie, choco cookie, cheesecake and nougatine topped with choco sauce and white choco chips over a crispy, freshly baked, wheat thin crust pizza. Both the products are designed to give a great flavorful experience, taking the concept of indulgence up a notch. |
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Creative Agency: |
Contract Advertising (I) Pvt. Ltd. |
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Creative: |
Ashish Chakravarty (National Creative Director)
Mayur Hola (Executive Creative Director) Anand Bhushan (Creative Director) |
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Watch
the Video |
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MAM | Media and Advertising |
Bhool Kar Bhi Mat Bhoolna Policybazaar.com |
Policybazaar.com, India's largest insurance website and comparison portal, has launched a new television campaign, with the tagline "Policybazaar.com Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna." The campaign aims to highlight the importance of having a term insurance plan.
continue reading... |
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Movies | Hindi |
Weak films fall by Dangal-side |
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The exhibition sector felt some relief with a blockbuster in Dangal after a long gap to help them sustain the cinemas, the vacuum faces them again as the two new movies, OK Jaanu and Haraamkhor, failed to bring in even the initial audience or, for that matter, even the compulsive first day or first weekend viewers.
continue reading... |
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