17 January 2017 | Volume 65 Issue No:31   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Ad Club, AAAI to fight violence against women together
The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a campaign to pitch communication as a force for good and battle the scourge of violence against women.
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Made for Foodies, Made by Foodies
 
 
Storyboard:

From the indulgent cheese burst pizzas to chocolate excess in Choco Lava Cake, the vision for Domino's Pizza has always been to delight consumers with innovative offerings. Taking one more step in this direction, the brand has introduced an all new Winter Menu comprising of first ever products in India. The two first-of-their-kind new pizzas from Domino's - Quattro Formaggi Burst and Choco pizza, are a combination of unexpected and interesting ingredients - one with four cheese flavors and the other a chocolate dessert overload on a pizza base. The campaign showcases completely new brand narratives, and calls out to the foodies, especially the cheese and chocolate lovers. These are the people who love to eat, love to talk about what they eat and have food on their mind all the time. Both pizzas are made as an ode to foodies and feature the famous food critiques Rocky & Mayur to be a part of the campaign as they are the flag bearer of foodie sub-culture in India.

 
Production House:
Nirvana Films
 
Director:
Prashant Madan
 
Director of production:
Marjorie Rodrigues
 
Purpose of the ad:

Domino's Pizza India has introduced two new offerings - Quattro Formaggi Burst Pizza and the Choco Pizza for its ever-evolving customers who look forward to more indulgent and refined flavors during this season. The news products are based on an International concept and adapted to the Indian choice and taste. 'Quattro Formaggi' Burst is layered with four different kinds of cheese flavors - Cheddar, Gouda, Mozzarella, and Ricotta ( on the top). Choco Pizza offers a delectable combination of choco-brownie, choco cookie, cheesecake and nougatine topped with choco sauce and white choco chips over a crispy, freshly baked, wheat thin crust pizza. Both the products are designed to give a great flavorful experience, taking the concept of indulgence up a notch.

 
Creative Agency:
Contract Advertising (I) Pvt. Ltd.
 
Creative:

Ashish Chakravarty (National Creative Director) Mayur Hola (Executive Creative Director) Anand Bhushan (Creative Director)

 
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MAM | Media and Advertising
Bhool Kar Bhi Mat Bhoolna Policybazaar.com
Policybazaar.com, India's largest insurance website and comparison portal, has launched a new television campaign, with the tagline "Policybazaar.com Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna." The campaign aims to highlight the importance of having a term insurance plan.
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MAM | Media and Advertising
Havas Media's new identity tells story of brand ethos; new logo embodies integration of services
Created by Havas (the creative division of the group, formerly known as Havas Worldwide) New York team, the new 'h' logo lockup comes from the concept that Havas (Group) is great because of the sum of its parts. In this spirit, the logo concept developed embodies the integration of services,
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iWorld | OTT
Indian digital industry to be worth Rs 20k cr by '20: EY report
 
Regulators | I&B Ministry
Int'l TV Fest: A-Pac Broadcasting Union's two India teams to participate
 
 
Television | TV Channels
Unsponsored 'Remonetise India' simulcast on all Times channels without ads
 
 
Television | TV Channels
Sun Network channels rule ratings in south India
 
MAM | Marketing
Not a Grey moment to lose, Advance with Crocin
 
Television | TV Channels
Family drama 'Radha Ramana' to replace s4 of Bigg Boss Kannada
 
MAM | Media and Advertising
Havas re-purposes 25 pc staff for data & programmatic; next phase in Feb
 
 
- Advertising industry to launch campaign to fight violence against women
Source: TET
   
- Small sellers get new tools at Amazon
Source: TOI
   
- John Lewis admits its Christmas ads are 'no longer as groundbreaking'
Source: Marketing Week
   
- Top 3 Ads of the Week: Asian Paints, Flipkart, Havells
Source: AA
   
- Is that Galaxy S8 on Samsung Display video ad? What we know so far
Source: IB Times
   
- Twitter slams ad for Baba Ramdev's floor cleaner with 'Holy Cow Urine'
Source: Deccan Chronicle
   
- The Good, The Ad And 2017
Source: Buisness World
   
 
- Explore outdoor advertising global industry analysis & outlook 2017-2021

Source: Whatech

   
- Martha MacCallum on Donald Trump's First 100 Days: 'His Work Is Cut Out For Him'

Source: Ad Week

   
- France's advertising SRO sees rise in volume of legal consultation requests

Source: Finance Feeds

   
- Unidentified man shot dead in St James

Source: Bserver

   
- Five Reasons Why You Shouldn't Join A Gym In January

Source: HPL

   
- China's Baidu opens augmented reality lab to boost waning profits

Source: Metro

   
- Fun becomes a character, not a characteristic, in new Carnival Cruise spots

Source: Campaign US

     
Movies | Hindi
Weak films fall by Dangal-side
The exhibition sector felt some relief with a blockbuster in Dangal after a long gap to help them sustain the cinemas, the vacuum faces them again as the two new movies, OK Jaanu and Haraamkhor, failed to bring in even the initial audience or, for that matter, even the compulsive first day or first weekend viewers.
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Movies | Hollywood
Star Wars: Complete Saga is back on Star Movies!
Star Wars: Episode | - The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II - Attack of the Clones on 15 January at the same time.
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