16 January 2017 | Volume 65 Issue No:30   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media and Advertising
'Choose Your Twinkle' on Valentine's
BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the 'Choose Your Twinkle' catchphrase.
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Made for Foodies, Made by Foodies
 
 
Storyboard:

From the indulgent cheese burst pizzas to chocolate excess in Choco Lava Cake, the vision for Domino's Pizza has always been to delight consumers with innovative offerings. Taking one more step in this direction, the brand has introduced an all new Winter Menu comprising of first ever products in India. The two first-of-their-kind new pizzas from Domino's - Quattro Formaggi Burst and Choco pizza, are a combination of unexpected and interesting ingredients - one with four cheese flavors and the other a chocolate dessert overload on a pizza base. The campaign showcases completely new brand narratives, and calls out to the foodies, especially the cheese and chocolate lovers. These are the people who love to eat, love to talk about what they eat and have food on their mind all the time. Both pizzas are made as an ode to foodies and feature the famous food critiques Rocky & Mayur to be a part of the campaign as they are the flag bearer of foodie sub-culture in India.

 
Production House:
Nirvana Films
 
Director:
Prashant Madan
 
Director of production:
Marjorie Rodrigues
 
Purpose of the ad:

Domino's Pizza India has introduced two new offerings - Quattro Formaggi Burst Pizza and the Choco Pizza for its ever-evolving customers who look forward to more indulgent and refined flavors during this season. The news products are based on an International concept and adapted to the Indian choice and taste. 'Quattro Formaggi' Burst is layered with four different kinds of cheese flavors - Cheddar, Gouda, Mozzarella, and Ricotta ( on the top). Choco Pizza offers a delectable combination of choco-brownie, choco cookie, cheesecake and nougatine topped with choco sauce and white choco chips over a crispy, freshly baked, wheat thin crust pizza. Both the products are designed to give a great flavorful experience, taking the concept of indulgence up a notch.

 
Creative Agency:
Contract Advertising (I) Pvt. Ltd.
 
Creative:

Ashish Chakravarty (National Creative Director) Mayur Hola (Executive Creative Director) Anand Bhushan (Creative Director)

 
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MAM | Marketing
EC to screen govt ads; PM photo on hoardings disallowed
Even as the Election Commission has set up committees to screen and clear government advertisements in various forms in the five poll-bound states.
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MAM | Media and Advertising
Not a Grey moment to lose, Advance with Crocin
A body pain can upset your daily schedule. In a fast paced life, we're constantly on the go and there's no room for any downtime. Crocin Advance comes in handy at those times when a sudden pain slows you down and you need to be back in action real quick.
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MAM | Media and Advertising
Havas re-purposes 25 pc staff for data & programmatic; next phase in Feb
Havas Group has re-purposed over 25 per cent of its employees (5000 out of 20000) to become 100 per cent Programmatic through a new proprietary training programme that reinforces the together strategy and provides an uncommon foundation for all employees.
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MAM | Media and Advertising
Grey strengthens A-Pac team with triple hire
Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey Group Singapore.
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iWorld | OTT
Indian digital industry to be worth Rs 20k cr by '20: EY report
 
Regulators | I&B Ministry
Int'l TV Fest: A-Pac Broadcasting Union's two India teams to participate
 
 
Television | TV Channels
Palm Expo 2017 calls for nominations
 
 
Television | TV Channels
Dec '16: Private TV channels now number 899
 
Television | TV Channels
Sony Entertainment CEO Lynton stepping down; Hirai to take on more responsibility
 
iWorld | Telecom
Telecom cloud market to be worth US$ 31 billion by '21: Report
 
Television | TV Channels
Network 18 board approves amalgamation of subsidiaries; adjusted operating profit down in Q3-17
 
 
- Watch the new Apple spot that people are comparing to the original iPod ads
Source: BI
   
- Baba Ramdev's ad for floor cleaner with 'holy cow urine' irks many as it aims to 'stop cow slaughter'
Source: Indian Express
   
- Show-cause notice to BJP-hired ad agency for defying poll code
Source: TOI
   
- Advertising generates EURO 7 for the economy for every EURO 1 spent
Source: MW
   
- TVS Apache RTR 200 4V Appears in a new advertising campaign
Source: On Cars
   
- Ravichandran Ashwin's 'brand value' could touch Rs 200 crore by 2018; next only to Kohli's
Source: First Post
   
- US-based Houzz bets on local content for success in India
Source: Live Mint
   
- American furniture brand Ashley to launch 100 stores in India
Source: IB Times
   
 
- Gus Fring Was Behind That Clever Los Pollos Hermanos Ad for Better Call Saul
- Expedia's New VR Film Takes You on a Scenic Railroad Journey in Norway

Source: Ad Week

   
- Channel 4 to broadcast first TV ad of live surgery

Source: The Guardian

   
- Samsung Display ad could suggest Galaxy S8 design

Source: ZD Net

   
- New Apple Ad Ditches Rotating Room for Dancing on the Ceiling

Source: Inverse

   
- Controversial 'Rubber Girls' are back with a new ad

Source: News.com

   
- APPLE AIRPOD AD CAMPAIGN BEGINS WITH LIMITED PRODUCT AVAILABILITY

Source: Digital Trends

   
- The Google-Facebook Online Ad Cartel is the Biggest Competition Problem

Source: Heart Land

     
Movies | Hindi
OK Jaanu: ...Live-in romance replayed!
OK Jaanu is a contemporary love story which eventually settles about halfway between modern-day relationships traditions while conveying the eternal belief that love always triumphs.
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Movies | Hollywood
Star Wars: Complete Saga is back on Star Movies!
Star Wars: Episode | - The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II - Attack of the Clones on 15 January at the same time.
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