27 February 2017 | Volume 65 Issue No:59   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Delhi HC says it can't decide shampoo quality as stated in ads
A Delhi court has sent a message to petitioners that it would turn into a lab if it starts entertaining all claims made in media adverts by companies about their products.
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Jelly Bottles from Alpenliebe Juzt Jelly TV Ad
 
 
Storyboard:

The commercial starts with a kid asking his mother for a Bottle to light a rocket. To his surprise, mother offers him a Juzt Jelly Bottle, confidently asserting that it can also make a rocket fly. The kid is left perplexed and what follows is a tale of extremely engaging visuals of "human rockets". The campaign integrates the product seamlessly into the story and leaves the viewer with the message of fruity & tasty profile of Juzt Jelly Bottles. Juzt Jelly has always been strongly anchored on Irresistibility and, with the new campaign; it has taken it up a notch further.

 
Production House:
 QED Films 
 
Director:
Dadu
 
Product Manager:
Saurabh Suri
 
Purpose of the ad:

A key aspect of Alpenliebe Juzt Jelly products is the promise of 25% fruit pulp content, and this reassurance of wholesome pleasure has been extended to the new Jelly Bottles as well. This value is captured in the new communication as "25% Fruit Pulp, Banaade 100% Deewana"! The fun quotient of the new Jelly Bottles is high - attractive double coloured jellies, offering a delicious fruity treat in snacking bags. The new offering has been launched in two sizes - at Rs.10 and Rs.25. The key advertising task was to clearly communicate the new Bottles made with 25% fruit pulp and the campaign delivers well on it

 
Creative Agency:
McCann India
 
Creative:

Prasoon Joshi, CEO and Chairman (Asia Pacific) Kapil Batra, Executive Creative Director Sameer Kumar, Creative Team Leader

 
    Watch the Video
 
 
MAM | Media and Advertising
Star Plus brings 'Nayi Soch' with Aamir for Women's day
Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its 'Nayi Soch' (new thinking) campaigns, which have continued to positively impact millions of lives.
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MAM | Media and Advertising
#TrySomethingNew from FreshMenu.com
FreshMenu.com, one of the leading online restaurants, recently launched its online campaign, #TrySomethingNew .The series features inspiring young individuals who have dared to try something different in their lives.
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iWorld | broadband
Small US broadband businesses relieved from needless regulation, piracy protection mooted
 
Television | TV Channels
Bedi, old-time Murdoch hand, departs News Corp
 
 
Technology | Software
Masstech announces key management promotions
 
 
Television | TV Channels
Conviction comes from the society & your country, says Star India's Uday Shankar, E&Y's 'Entrepreneurial CEO' award-winner
 
Television | TV Channels
Big Ganga shows now available on ZEEL's OZee
 
Television | TV Channels
Doordarshan employs German innovator for upgrading news studios
 
Technology | Software
Processing video from linear to live, OTT & VR: Verizon launches Exponent for global carriers
 
 
- Insights from India help Google create right products for others: Karim Temsamani, APAC President, Google
- Coca-Cola targets Maaza to become $ 1 bn brand by 2020
Source: ET
   
- Aamir Khan empowers women again with Shoon te Shaaan! Watch Video ad for Star Plus Nayi Soch short film, Gurdeep Singh & Daughters
Source: India
   
- Ads on women empowerment only lip service: Urvashi Butalia
Source: India Today
   
- Cadbury Chocolairs Gold Has A Fun New Ad Campaign For You To Watch
Source: Hungry Forever
   
- Mobile to grab 75% of online display advertising revenue
Source: telecomlead
   
- "I've told my agency I want to clock at least 10 million YouTube views in a week": Piruz Khambatta on Rasna ad
Source: afaqs
   
- Aamir Khan, Nitesh Tiwari tie for a brand film on women empowerment
Source: Mid-Day
   
- Sourav Ganguly powers down the endorsement pitch
Source: BS
   
 
- Ad company refuses to run PETA's Joaquin Phoenix billboard

Source: Ad News

   
- Schools ad attacks Gov. Cuomo by comparing his education policies to President Trump's

Source: NY Daily News

   
- Brace yourself for a whole lot more mid-roll ads in Facebook videos

Source: The Drum

   
- Trump tweets scorn for NY Times Oscars ad

Source: Cnet

 

- Telstra Olympics ad campaign was 'ambush marketing', court hears

Source: SMH

   
- Apparent HRC ad on Grindr targets CPAC attendees

Source: LGBTQ Nation

 

- 'Stupidity breeds stupidity' – but Ultra Tune ad complaints dismissed

Source: Mumbrella

 

- Amobee Rolls Out Pinterest Ad Solutions Down Under

Source: B&T

   
     
Movies | Hindi
Rangoon... What a debacle!
Every filmmaker wants his own 'all time classic' and it is best not to confuse such a filmmaker with a realistic, practical maker with business sense. This lot is usually pretentious and indulgent kind.
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Movies | Hollywood
Star Wars: Complete Saga is back on Star Movies!
Star Wars: Episode | - The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II - Attack of the Clones on 15 January at the same time.
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