23 February 2017 | Volume 65 Issue No:57   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Phogat launches Godrej Interio healthcare range
Godrej Interio, India's leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range.
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Jelly Bottles from Alpenliebe Juzt Jelly TV Ad
 
 
Storyboard:

The commercial starts with a kid asking his mother for a Bottle to light a rocket. To his surprise, mother offers him a Juzt Jelly Bottle, confidently asserting that it can also make a rocket fly. The kid is left perplexed and what follows is a tale of extremely engaging visuals of "human rockets". The campaign integrates the product seamlessly into the story and leaves the viewer with the message of fruity & tasty profile of Juzt Jelly Bottles. Juzt Jelly has always been strongly anchored on Irresistibility and, with the new campaign; it has taken it up a notch further.

 
Production House:
 QED Films 
 
Director:
Dadu
 
Product Manager:
Saurabh Suri
 
Purpose of the ad:

A key aspect of Alpenliebe Juzt Jelly products is the promise of 25% fruit pulp content, and this reassurance of wholesome pleasure has been extended to the new Jelly Bottles as well. This value is captured in the new communication as "25% Fruit Pulp, Banaade 100% Deewana"! The fun quotient of the new Jelly Bottles is high - attractive double coloured jellies, offering a delicious fruity treat in snacking bags. The new offering has been launched in two sizes - at Rs.10 and Rs.25. The key advertising task was to clearly communicate the new Bottles made with 25% fruit pulp and the campaign delivers well on it

 
Creative Agency:
McCann India
 
Creative:

Prasoon Joshi, CEO and Chairman (Asia Pacific) Kapil Batra, Executive Creative Director Sameer Kumar, Creative Team Leader

 
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MAM | Marketing
Japanese Super Formula: TCS named title sponsor of championship team
Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, today announced that it has been named the title sponsor for team Nakajima Racing in the Japanese Super Formula Championship 2017 series.
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MAM | Media and Advertising
DAN, a friend in need
InDeed, Dentsu Aegis Network's newly launched CSR Advisory, will facilitate corporate investments by companies in Corporate Social Responsibly, through insights & a brand-led approach.
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MAM | Media and Advertising
Pitchfork Partners hired by Nyka Events
Nyka Events, a premier event agency based out of Mumbai, has signed on Pitchfork Partners Strategic Consulting LLP to advise them on delivering various change management initiatives the firm is currently exploring to take the organization into the next phase of its growth cycle.
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iWorld | OTT
Eros International Plc reports massive bottomline gains for third quarter
 
iWorld | OTT
Exponential OTT growth: Shemaroo inks licensing deal with Viu
 
 
Television | TV Channels
Pramod Chandorkar is IRAA awards director
 
 
iWorld | Enews
India takes significant initiative to secure cyber space
 
Regulators | I&B Ministry
Tele-components co Twinstar to bring in Rs 9k-cr FDI
 
iWorld | Enews
'Budget' on mobile: Engagement highest among 20-24-yr olds, says Kantar IMRB & MMA study
 
Regulators | High Court
TRAI jurisdiction: Madras HC yes to MSOs as interveners, no as impleaders
 
 
- BMC Elections 2017: Aamir Khan Ad On Mumbai Civic Polls Promoted BJP, Allege Shiv Sena, Congress
- Forget What People Will Say, Just Do It: Watch The Nike Ad Going Viral
Source: NDTV
   
- MP's tourism ad 'MP Mein Dil Hua Bachche bags prestigious AFI Award
- Akshay Kumar urges fans to become the brand ambassadors for their own body
Source: Hindustan Times
   
- Linklater attacks Texas' transgender bathroom bill in an ad
Source: BS
   
- This Samsung ad campaign has already garnered over 100 million views on YouTube
Source: ET Brand Equity
   
- To ignite the imagination, advertising needs to engage and persuade
Source: FE
   
- From Sun TV to Star Plus, 127 channels not complying with Trai's ad-cap rule
- IRS a must to reignite confidence in print
Source: Live Mint
   
- Aamir Khan ad on poll day helped BJP: Cong complains to EC
Source: Deccan Chronicle
   
- ASCI calls out Paytm, FreeCharge, Idea, Amazon & others for false advertising
Source: Medianama
   
- Myntra to foray into offline retail segment with Mango brand
Source: ET
   
 
- Can This Ridiculously Joyful Ad Lighten the Mood in Washington, D.C.?

Source: Ad Week

   
- Singtel's digital ad division Amobee acquires Turn for $310M

Source: TC

   
- Valuable Baseball Ad From Ty Cobb Era Found In The Walls Of Demolished Cigar Store

Source: Forbes

   
- 4 best practices to move the needle on digital advertising

Source: VB

   
- Google is auditing more YouTube ad metrics

Source: Recode

 

- Chicago's most eligible bachelor has his own bus stop ad

Source: AV Club

   
- Venezuela VP blasts drug sanctions in full-page NY Times ad

Source: ABC News

 

- House Democrats hit GOP over town hall protests in Twitter ad campaign

Source: The Hill

 

- Snapchat closes in on $200M ad deal

Source: NY Post

 

- Grace Slick Donates Money From Chick-fil-A Starship Ad to LGBTQ Group

Source: Rolling Stone

   
     
Movies | Hindi
Tax concessions would have boosted 'Attack On Ghazi'
The past week saw a variety of new releases. `The Attack On Ghazi', was a rare war film for the Indian audiences and an underwater film about war between an Indian and Pakistani submarine, Ghazi.
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Movies | Hollywood
Star Wars: Complete Saga is back on Star Movies!
Star Wars: Episode | - The Phantom Menace is starting on 14 January at 12 noon, and Star Wars: Episode II - Attack of the Clones on 15 January at the same time.
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